ICSC MOCIAL: Mobile+Social+Local Conference to Highlight “Wi-Fi @ Retail”

-


Mobile devices like smartphones and tablets are now items most of us never leave home without, even on a trip to the mall. In fact, a recent study found that more than 50% of smartphone users research products while they’re in a store, a habit dubbed “showrooming” – just one new consumer connectivity trend that presents both opportunities and challenges for retailers.

The International Council of Shopping Centers’ MOCIAL: Mobile+Social+Local Conference in Orlando, Florida will feature digital and marketing experts discussing the trends shaping the industry – including our own Dawn Callahan, Boingo vice president of consumer marketing.

Dawn will be hosting a “MOCIAL Foundations Series” presentation entitled “Wi-Fi @ Retail: The Intersection of Bricks, Clicks and Mobile,” which will explore retail connectivity trends and new ways that Wi-Fi can help retailers defend against “showrooming,” better understand customer behavior, and drive customers that last 500 feet into the store, while increasing shopper satisfaction, loyalty and brand engagement.

If you’ll be attending MOCIAL, make plans to attend Dawn’s presentation tomorrow, Friday, Sept. 7 at 9:45 a.m. ET to learn more.

If you can’t make it to the event, never fear – we’ll have a full conference recap right here next week, so stay tuned!

About Melody Demel

Melody is Senior Manager, PR for Boingo Wireless, where she is responsible for media relations, brand building and thought leadership initiatives. Melody is a die-hard Nebraska Cornhuskers fan and retired NCAA DI college field hockey player.
This entry was posted in Boingo, Retail, Technology and tagged , , , , , , , , . Bookmark the permalink.

Comments are closed.