IDG Features Boingo’s Strategy to Plant Hotspots All Over the Universe

Boingo’s leadership in the growing universe of Boingo hotspots is featured in an IDG article by Mikael Ricknäs; the article has been syndicated across the IDG network on various trade publications including PC World, CIO and Network World. Cool! Kudos to Christian Gunning, our director of corporate communications for his contribution to the article. 

Here are the highlights:

The number of worldwide public Wi-Fi hotspots is expected to quadruple, and total 5.8 million by 2012, as operators look for ways to reduce traffic on their mobile networks, according to a recent study by Informa Telecoms and Media.

“One of our strategic initiatives right now is to expand coverage into categories that haven’t been built out, but will be,” said [Christian] Gunning.

Few big national restaurant chains in the U.S. have hotspots in their restaurants…restaurants will see a big build out in the next three or four years, he said.

Wi-Fi hotspots in sports arenas, concert halls and shopping malls will also become more prevalent.

Wi-Fi hotspots are also about to become more integrated with mobile networks thanks to a specification called Hotspot 2.0, which is being developed by the Wi-Fi Alliance. It allows users to automatically move between the two network types, and be authenticated using the SIM card on their smartphone or tablet.

Read the entire article on PCWorld.

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