Recently, there have been a lot of headlines identifying mobile data growth as a crisis in the making — a collection of different voices adding to the discussion, culminating in a chorus of warnings about the coming capacity crunch. Even with upgrades to 4G, there won’t be enough mobile data capacity to meet the exploding demand for data thanks to the proliferation of powerful smartphones that put the Internet in our hands, available at every turn.
Andrew Seybold, one of the wireless industry’s best established pundits, has added his voice to the chorus with his newsletter article “Managing the Demand for Wireless Data” — and it is one of the most thorough deconstructions of the issue that we’ve seen in print. Sometimes it takes a seasoned veteran to distill the myriad complexities of the issue down into a single, comprehensive overview that readily addresses the critical aspects of the issue at hand, including the likelihood of increased costs for heavy users due to new tiered pricing structures.
We highly recommend reading his article, and then reading it again. It’s that good.