Meet Boingo’s Official Butt-Kicker


A few years ago, I decided it would be really fun to do a triathlon. Looking back, I’m not sure what aspect I thought would be fun – the freezing cold ocean swims I spent hoping I wouldn’t be eaten by a shark? The minor fortune I spent on equipment? The small death of embarrassment I endured each time I wiggled into to my Spandex training outfit? Hard to say. But I do know one thing that made my journey from novice to triathlete fun was that I got myself a darn good coach – Cherie Gruenfeld.

Cherie Gruenfeld is one of the most decorated Master’s triathletes in the world today. She’s competed in twenty-three Ironman races, including the Ironman World Championships in Hawaii 17 times.

Now, for the uninitiated, an Ironman triathlon is a study in insanity. It begins with a 2.4 mile swim, continues with a 112 mile bike ride, and concludes with a marathon. (Yes. All on the same day.) Cherie is a master at this particular form of crazy. She’s won the world title in her age group ten times and currently holds the world record for Women 65-69. She is the first female over 55 years of age ever to break the twelve hour mark in an Ironman and she did it in Hawaii, the toughest course in the world.

But before all the world records, before the awards, before the Wheaties box, Cherie was probably a lot like you – an executive constantly on the road. So she knows a thing or two about what it’s like to try to stay fit while you’re traveling, while you’re trying to squeeze 25 meetings into a 24 hour day, three time zones away. She knows what it’s like to struggle to eat healthfully when the only thing at your disposal is the hotel minibar or that (amazingly yummy) pretzel stand at the airport.

So we’re delighted to announce that we’ve partnered with Cherie to bring you her insights about goal setting, fitness on the road, and what it means to be an athlete at any age. Check out this video of Cherie at the Ironman World Championships this year!

About Dawn

Dawn is one of the rarest breeds of Southern Californians — a native. She has nearly 20 years of experience marketing technology, which means she's a nerd at heart (and we say that in the most loving way possible). When not at her day job as CMO of Boingo, Dawn spends time in a never-ending quest for the perfect margarita. (Rocks/salt, natch.)
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