America: It’s Hip to Be Geeky


Jenna Wortham of the New York Times reports on a recent Forrester Research study about how technology has gone mainstream in America:

“For decades, the adoption and use of the latest technologies was limited to a subculture: Whether called “tech enthusiasts” or “gadget geeks,” the implication was that most of the world got along fine with older, established products and services, while a smaller group pursued the most leading-edge technology.

But according to a study released Wednesday by Forrester Research, a marketing firm based in Cambridge, Mass., a shift has taken place. What used to be the pursuit of a few has become decidedly mainstream. We’re all gadget geeks now.

According to the study, which surveyed 53,668 households in the United States and Canada by mail, half of all American adults are gamers. Sixty-three percent of American households have a broadband Internet connection. Three-quarters of American households have cellphones and PCs. And nearly 10 million American households, out of nearly 118 million, added an HDTV in the last year, a jump of 27 percent over 2007.

Already, Mr. Golvin says, more people are migrating away from the home and office to use the Web and turning toward their smartphones. About 15 percent of cellphone owners were using the Internet on their phones in 2008, the study found, showing that, for a growing number of Americans, there is an increasing “expectation that all the same services and resources are available to us no matter where we are,” he said.”

Read the rest of the article here.

Like me, you’ve probably been in numerous situations where someone googled something on his/her smartphone to settle a debate. I can’t imagine an alternate reality.

About Melody Demel

Melody is Senior Manager, PR for Boingo Wireless, where she is responsible for media relations, brand building and thought leadership initiatives. Melody is a die-hard Nebraska Cornhuskers fan and retired NCAA DI college field hockey player.
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