In the old days, cellphones were for talking. But these days, folks are doing just about everything on their phones, including watching full episodes of their favorite TV shows. Bobby White of the Wall Street Journal attributes this phenomenon to several factors, including:
- Bigger and better quality screens
- More memory and processing power
- Mobile video services such as Sling Media Mobile Player
- The availability of Wi-Fi for high-speed access
And while White reminds us that “only about 18% of the 270 million cellphone users in the U.S.” own the smartphones capable of all the above, I’ll state the obvious: the iPhone, with its affordable price point and stellar user experience, is fast infiltrating the general population (case in point: my very un-technical mother watches soap operas on her iPhone during her lunch break).
My guess is that at this time next year, 50% of U.S. cellphone users in the U.S. will be watching “American Idol” on their phones. What say you?