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Wi-Fi Industry Basics
The Wi-Fi Invasion
The fast dawn of hotspots
Where's the demand?
Wi-Fi devices
Summary
Challenges to Mass Adoption
Lack of ubiquity
Fragmentation
Difficult user experience
Lack of focus
Summary
The Pattern of the Wi-Fi Hot Spot Industry
Taking a page from the ISP business
Hot Spot industry segmentation
Hot Spot economics
The Boingo Solution
Boingo client software
Private label services for carriers and ISPs
Boingo footprint initiatives
Boingo's partnerships with Hot Spot Operators
Summary
Glossary
 
 
 
   

Wi-Fi Industry Basics


The Wi-Fi Invasion

In the past two years, Wi-Fi (also known as “802.11b”, “802.11g” and “802.11a”) has emerged as the dominant standard for wireless LANs (WLANS) worldwide. Anyone can set up a Wi-Fi network and cover an area of typically 100-500 feet with Internet access hundreds of times faster than a modem connection. Unlike other wireless technologies such as CDMA and GSM, Wi-Fi enjoys 100% global acceptance. It has become the “TCP/IP of wireless”, a single networking standard for all developers, equipment manufacturers, service providers and users. As with TCP/IP, any innovation in Wi-Fi benefits everyone else in the Wi-Fi community.

Hundreds of equipment manufacturers (OEMs) are now flooding the market with millions of Wi-Fi cards and access points (“APs” -- wireless hubs). The single Wi-Fi standard ensures these devices all interoperate with each other, so, for example, an access point made by Netgear will communicate with a network card from Linksys.

The price of Wi-Fi components is dropping rapidly. In 2002, a Wi-Fi radio chipset cost about $16 wholesale, a number that is expected to drop to $8 in 2003, and under $2 by 2006. Prices are falling so fast that between 2002 and 2003, total revenue from chip sales are predicted to decrease by almost 8% while unit shipments increase by over 80% during the same period.1


wireless networking : Chart

As a result, prices of Wi-Fi devices designed for end users are declining rapidly. A few years ago, APs cost over $1,000, but are less than $100 today, and Wi-Fi cards that were once $700 now regularly sell for under $50 or are included free as part of a laptop, PDA or other device.

As prices have dropped, millions of private Wi-Fi networks have been deployed in offices and homes. Wi-Fi networks have also begun appearing in public spaces.

1TechKnowledge Strategies, June, 2003.


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