Tag Archives: shopping malls

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October is one of my favorite months with the Exceeding Expectations kids.  As you all know, our top priority for the kids is, and always will be, education. That said, every October we participate in two athletic events that I feel are significant in laying the groundwork necessary for them to be successful in the academic world and in their adult lives.  The first of these events is the Challenged Athletes Foundation (CAF) triathlon, aptly called “The Best Day in Triathlon.” Here’s a brief overview from their website:  “In 1994, three friends started a triathlon fundraiser to help one man regain his independence after a tragic accident left him a quadriplegic. From one came many, and Challenged Athletes Foundation (CAF) took root in the belief that sports and an active lifestyle are a pathway to more in life. Since that fundraiser 25 years ago, CAF has been committed to breaking the financial barrier that individuals with physical challenges face to participate in sports and live a healthy and active lifestyle.”  Participating alongside challenged athletes in a very tough race gives our kids an additional perspective on their own lives. The racers on the course with them face obstacles that they

Recent Articles

Boingo Marketing Exec Presents at ICSC MOCIAL Conference

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Boingo’s Dawn Callahan presented to an enthusiastic audience of marketers from leading shopping centers, retail chains and mall developers at the ICSC MOCIAL (Mobile+Social+Local) Conference, an event featuring speakers, topics and innovations that are redefining the retail experience. Continue reading

Recent Articles

ICSC MOCIAL: Mobile+Social+Local Conference to Highlight “Wi-Fi @ Retail”

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Mobile devices like smartphones and tablets are now items most of us never leave home without, even on a trip to the mall. In fact, a recent study found that more than 50% of smartphone users research products while they’re in a store, a habit dubbed “showrooming” – just one new consumer connectivity trend that presents both opportunities and challenges for retailers. The International Council of Shopping Centers’ MOCIAL: Mobile+Social+Local Conference in Orlando, Florida will feature digital and marketing experts discussing the trends shaping the industry – including our own Dawn Callahan, Boingo vice president of consumer marketing. Dawn will be hosting a “MOCIAL Foundations Series” presentation entitled “Wi-Fi @ Retail: The Intersection of Bricks, Clicks and Mobile,” which will explore retail connectivity trends and new ways that Wi-Fi can help retailers defend against “showrooming,” better understand customer behavior, and drive customers that last 500 feet into the store, while increasing shopper satisfaction, loyalty and brand engagement. If you’ll be attending MOCIAL, make plans to attend Dawn’s presentation tomorrow, Friday, Sept. 7 at 9:45 a.m. ET to learn more. If you can’t make it to the event, never fear – we’ll have a full conference recap right here next week,

Recent Articles

ICSC Florida Conference to Explore the Intersection of “Bricks” and “Clicks” at Retail

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Boingo’s George Metalsky will participate in an ICSC panel, “Digital Media on the Move and Its Impact on B2C & B2B,” on Monday, Aug. 20, focused on the increasing role of mobile at retail. The panel presentation will explore latest data on mobile at retail today, discuss the ways retailers are currently reaching their customers through mobile, and offer a look into the future of mobile engagement in shopping centers. Continue reading

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IDG Features Boingo’s Strategy to Plant Hotspots All Over the Universe

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Boingo’s leadership in the growing universe of Boingo hotspots is featured in an IDG article by Mikael Ricknäs; the article has been syndicated across the IDG network on various trade publications including PC World, CIO and Network World. Cool! Kudos to Christian Gunning, our director of corporate communications for his contribution to the article.  Here are the highlights: The number of worldwide public Wi-Fi hotspots is expected to quadruple, and total 5.8 million by 2012, as operators look for ways to reduce traffic on their mobile networks, according to a recent study by Informa Telecoms and Media. “One of our strategic initiatives right now is to expand coverage into categories that haven’t been built out, but will be,” said [Christian] Gunning. Few big national restaurant chains in the U.S. have hotspots in their restaurants…restaurants will see a big build out in the next three or four years, he said. Wi-Fi hotspots in sports arenas, concert halls and shopping malls will also become more prevalent. Wi-Fi hotspots are also about to become more integrated with mobile networks thanks to a specification called Hotspot 2.0, which is being developed by the Wi-Fi Alliance. It allows users to automatically move between the two network