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Tag Archives: shopping malls
Mobile devices like smartphones and tablets are now items most of us never leave home without, even on a trip to the mall. In fact, a recent study found that more than 50% of smartphone users research products while they’re in a store, a habit dubbed “showrooming” – just one new consumer connectivity trend that presents both opportunities and challenges for retailers. The International Council of Shopping Centers’ MOCIAL: Mobile+Social+Local Conference in Orlando, Florida will feature digital and marketing experts discussing the trends shaping the industry – including our own Dawn Callahan, Boingo vice president of consumer marketing. Dawn will be hosting a “MOCIAL Foundations Series” presentation entitled “Wi-Fi @ Retail: The Intersection of Bricks, Clicks and Mobile,” which will explore retail connectivity trends and new ways that Wi-Fi can help retailers defend against “showrooming,” better understand customer behavior, and drive customers that last 500 feet into the store, while increasing shopper satisfaction, loyalty and brand engagement. If you’ll be attending MOCIAL, make plans to attend Dawn’s presentation tomorrow, Friday, Sept. 7 at 9:45 a.m. ET to learn more. If you can’t make it to the event, never fear – we’ll have a full conference recap right here next week,
Boingo’s George Metalsky will participate in an ICSC panel, “Digital Media on the Move and Its Impact on B2C & B2B,” on Monday, Aug. 20, focused on the increasing role of mobile at retail. The panel presentation will explore latest data on mobile at retail today, discuss the ways retailers are currently reaching their customers through mobile, and offer a look into the future of mobile engagement in shopping centers. Continue reading
Boingo’s leadership in the growing universe of Boingo hotspots is featured in an IDG article by Mikael Ricknäs; the article has been syndicated across the IDG network on various trade publications including PC World, CIO and Network World. Cool! Kudos to Christian Gunning, our director of corporate communications for his contribution to the article. Here are the highlights: The number of worldwide public Wi-Fi hotspots is expected to quadruple, and total 5.8 million by 2012, as operators look for ways to reduce traffic on their mobile networks, according to a recent study by Informa Telecoms and Media. “One of our strategic initiatives right now is to expand coverage into categories that haven’t been built out, but will be,” said [Christian] Gunning. Few big national restaurant chains in the U.S. have hotspots in their restaurants…restaurants will see a big build out in the next three or four years, he said. Wi-Fi hotspots in sports arenas, concert halls and shopping malls will also become more prevalent. Wi-Fi hotspots are also about to become more integrated with mobile networks thanks to a specification called Hotspot 2.0, which is being developed by the Wi-Fi Alliance. It allows users to automatically move between the two network