Measure what matters for real-time customer insight
Today, the world’s top venues understand that the key to success in an ultra-competitive market is customer insight. Boingo’s industry-leading analytics platform will unlock valuable data to help you raise your customer IQ.Highlights
- Increase customer satisfaction
- Increase revenues, reduce labor costs
- Improve operational efficiencies
- Enhance the overall venue experience
Queue Management
Take control of one of the most important customer satisfaction drivers: waiting in line. Queue Management provides a real-time display of current wait times, enabling customers to understand exactly how long they can expect to wait in line. You can also use the data to make staffing decisions for zones and departments within your venue.
Heat Mapping & Pathing
When customers enter your venue, where do they go? How do they get there? How long does it take them to get from point A to point B? Heat Mapping shows you real-time and historical traffic patterns of customers throughout the day to highlight the most frequented areas, bottlenecks and cold zones to optimize traffic flow. Pathing helps you identify the actual routes customers take, from the moment they enter the door … through each sector, zone and department.
Dwell Time
Where do customers spend the most time inside the venue? How long do they spend in each area or zone? Dwell Time answers these questions to help you drive customer satisfaction and revenue by maximizing additional services and retail opportunities.
Wayfinding
Large venues can be intimidating, confusing places to navigate. Customers are stressed before they even walk through the door. What can you do to relieve that anxiety? The Wayfinding tool can be implemented within your venue website, Wi-Fi walled garden, or location app to help customers navigate where they are going and show them points of interest along the way.
Wi-Fi Usage Analytics
Many venues offer Wi-Fi today; it’s an important amenity to help keep bandwidth-hungry consumers connected. But beyond simply providing Wi-Fi to customers of varying types, you can gain rich information from them. Here are just a few interesting stats the tool provides: usage, location, session length, device type, operating system, browsing behavior, and more.
Display Wait Times to Customers to Manage Expectations
People overestimate how long they’ve waited in line by 36%
