LG UPLUS CHOOSES BOINGO FOR GLOBAL WI-FI ROAMING AND DATA OFFLOADING
LG Uplus Licenses Boingo SDK for Android and Gains Access to 400,000 Hotspots Worldwide; Separate Agreement Gives Boingo Access to More than 40,000 LG Uplus Hotspots in South Korea
LOS ANGELES – October 11th, 2011 – Boingo Wireless, Inc. (NASDAQ: WIFI), the Wi-Fi industryâ€™s leading provider of software and services worldwide, announced today that South Korean mobile phone operator LG Uplus (â€śLG U+â€ť) has selected Boingo to provide global Wi-Fi roaming and cellular data offload services for its customers under the LG U+ brand.
As part of the three-year platform services agreement, LG U+ will license Boingoâ€™s authentication software development kit for Android platforms. The company has also agreed to wholesale roaming terms that allow LG U+ customers to access more than 400,000 Boingo-enabled hotspots around the world.Â LG U+ will integrate the SDK into its Android smartphones to create a seamless login experience for users.
â€śInternational data roaming is very expensive, and this gives us a cost-effective data solution for our customers when they travel abroad,â€ť said Yi Seungil, vice president of Marketing Strategy Division for LG U+. â€śBoingoâ€™s approach allows us to fully control the branded experience for our customers while extending their Wi-Fi access around the globe.â€ť
â€śProgressive mobile operators such as LG U+ increasingly see the value of bundling Wi-Fi access with cellular data services in order to offload the growing data consumption at home while providing cost-effective data solutions when away from their home network,â€ť said Allen Pan, director of Asia Pacific for Boingo Wireless.
Boingo has signed a separate network access agreement with LG U+ that gives Boingoâ€™s retail and wholesale customers access to more than 40,000 LG U+ hotspots in South Korea.
About Boingo Wireless
Boingo Wireless, Inc. (NASDAQ: WIFI), the worldâ€™s leading Wi-Fi software and services provider, makes it easy, convenient and cost-effective for people to enjoy Wi-Fi access on their laptop or mobile device at more than 400,000 hotspots worldwide. With a single account, Boingo users can access the mobile Internet via Boingo Network locations that include the top airports around the world, major hotel chains, cafĂ©s and coffee shops, restaurants, convention centers and metropolitan hot zones. Boingo and its Concourse Communications Group subsidiary operate wired and wireless networks at large-scale venues worldwide such as airports, major sporting arenas, malls, and convention centers, as well as quick serve restaurants. For more information about Boingo, please visit http://www.boingo.com.
About LG Uplus
LG Uplus Corp.,Â Koreaâ€™s leading telecommunication operator and an affiliate of LG Group, provides wireless and wireline telecommunications services. The company, originally a personal communications services (PCS) operator using CDMA technology, merged with LG Dacom and LG Powercom in January 2010 to become a converged telecommunication provider. In 2011, LG U+ will introduce the nationâ€™s first commercial LTE (long term evolution) network and plans to complete a nationwide coverage by 2012. For more information, please visit http://www.lguplus.com.
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