WESTFIELD CHOOSES BOINGO TO MANAGE WI-FI FOR SHOPPERS
Leading Shopping Center Portfolio Owner/Operator Expands U.S. Wireless Services through Boingo Agreement
LOS ANGELES – February 9th, 2012 – Boingo Wireless, Inc. (NASDAQ: WIFI), the Wi-Fi industry’s leading provider of software and services worldwide, has announced an agreement with Westfield LLC, the U.S. unit of the Westfield Group, to manage and sponsor Wi-Fi services at up to 17 Westfield shopping centers. The partnership will leverage Boingo’s expertise in managing neutral-host Wi-Fi services, including roaming partner access, customer support and sponsorships.
Westfield guests will be able to access Boingo Wi-Fi on their smartphones, tablets and laptops as a complimentary service while shopping, dining or being entertained. The networks will also be easily accessible to customers of more than a dozen of Boingo’s roaming partners, including Skype and Verizon.
“Boingo’s experience in delivering a quality Wi-Fi experience helps bring a valuable service to our customers,” said Alan Cohen, Westfield’s U.S. executive vice president of marketing. “The ability to leverage Boingo’s location-based platform in the future to deliver targeted consumer offers and messaging also provides us with a growth strategy for the Wi-Fi amenity.”
“Increasingly, shoppers appreciate the connectivity and performance that Wi-Fi allows, but merchants and managers also recognize the advantages it brings as an additional consumer outreach channel,” said Joe DeStasio, business development manager for Boingo Wireless. “Westfield understands the value Wi-Fi provides its tenants and will ultimately be able to deliver targeted messaging to customers who are already in buying mode.”
According to a recent study by Chadwick Martin Bailey and iModerate Research Technologies, more than 50 percent of smartphone users compare prices, locate stores and search for discounts while shopping; 67 percent of users under 35 years old do the same. A Wi-Fi network enables these activities, as cellular networks can get overloaded in high-density locations.
The first phase of implementation where Boingo will manage Wi-Fi services includes seven premium Westfield shopping centers: Westfield Garden State Plaza (Paramus, NJ), Westfield San Francisco Centre (San Francisco, Calif.), Westfield Old Orchard (Skokie, Ill.), Westfield Valley Fair (Santa Clara, Calif.), Westfield Montgomery (Bethesda, Md.), Westfield Southcenter (Seattle, Wash.), and Westfield Galleria at Roseville (Roseville, Calif.). Following deployment of the first phase, Westfield and Boingo have agreed to the potential addition of up to 10 shopping centers for the second phase.
About Boingo Wireless
Boingo Wireless, Inc., the Wi-Fi industry’s leading provider of software and services worldwide, makes it simple and easy for people to enjoy Wi-Fi access on their laptop or mobile device at more than 400,000 hotspots worldwide. With a single account, Boingo users can log on to Boingo Network locations that include the top airports around the world, major hotel chains, cafés and coffee shops, restaurants, convention centers and metropolitan hot zones. Boingo, and its Concourse Communications Group subsidiary, operate wired and wireless networks at 58 airports worldwide, large-scale venues such as commercial exhibit halls and major sporting arenas, and quick serve restaurants, as well as the Ferries Division Wi-Fi network of the Washington State DOT. For more information about Boingo, please visit http://www.boingo.com.
About Westfield Group
The Westfield Group (ASX: WDC), is an Australian-based company with interests in 122 shopping centers in Australia, New Zealand, United Kingdom, United States and Brazil. In the U.S., the Group has a portfolio of 55 shopping centers that are home to more than 9,000 specialty stores and comprise approximately 63 million square feet of leasable space in California, Connecticut, Florida, Illinois, Indiana, Maryland, Nebraska, New Jersey, New York, North Carolina, Ohio and Washington. For more information, visit www.westfield.com.
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