CARUSO AFFILIATED TAPS BOINGO WIRELESS FOR PREMIER WI-FI IN SHOPPING CENTERS
Elite Venues "The Grove" and "The Americana at Brand" Expand Shoppers' Digital Experiences Through World-Class Wi-Fi
LOS ANGELES – May 18th, 2011 – Boingo Wireless, Inc., the Wi-Fi industryâ€™s leading provider of software and services worldwide, announced today it has signed an agreement to deploy Wi-Fi services at Caruso Affiliatedâ€™s The Grove and The Americana at Brand developments in Los Angeles. Service is expected to roll out to the shopping centers during June 2011.
Caruso Affiliated is best known for developing and operating stylish, high-quality retail properties in the Los Angeles metropolitan area. The Grove and The Americana at Brand, which serve approximately 18 million and 16 million visitors per year, respectively, are two of its flagship retail developments.
â€śBoingo is a recognized global leader in neutral host Wi-Fi networks, particularly with large-scale venues,â€ť said Paul Kurzawa, Chief Operating Officer, Caruso Affiliated. â€śThe companyâ€™s track record coupled with its focus on ensuring a great customer experience made it a clear choice to deliver a Wi-Fi product that meets the high standards for quality that our customers expect at a Caruso property.â€ť
â€śThe Grove and The Americana at Brand are truly elite venues among shopping centers,â€ť said Colby Goff, senior vice president of strategy and business development. â€śThe market penetration of Wi-Fi enabled smartphones among their shopping demographic makes them logical locations for Caruso to roll out Wi-Fi services.â€ť
According to a recent study by Chadwick Martin Bailey and iModerate Research Technologies, more than 50 percent of smartphone users compare prices, locate stores and search for discounts while shopping; 67 percent of users under 35 years old do the same. With so many shoppers in a confined space using the limited bandwidth available, there is a strong need to provide reliable, uninterrupted access for an enhanced browsing experience.
Based on the companyâ€™s industry-leading neutral host roaming platform, Boingoâ€™s service offering will soon be available throughout the common areas of both Caruso retail developments, including open-air gathering spots and on-site dining establishments. With Boingoâ€™s carrier-class network, customers will benefit from reliable, easy-to-use Wi-Fi access on their smartphones, tablets, netbooks and laptops while they enjoy the elegant atmosphere of Caruso shopping centers.
Caruso will extend a courtesy â€śmobile conciergeâ€ť service to visitors; shopping center employees equipped with iPads will be available to provide on-site support and ensure customers have an exceptional experience while using Wi-Fi services. Boingo also provides toll-free assistance via a telephone hotline that is available 24 hours a day, 7 days a week, 365 days a year. This combination of support options represents the high-quality, premium customer experience that both Caruso and Boingo provide to valued customers.
About Boingo Wireless
Boingo Wireless, Inc. [NASDAQ: WIFI], the Wi-Fi industryâ€™s leading provider of software and services worldwide, makes it simple and easy for people to enjoy Wi-Fi access on their laptop or mobile device at more than 325,000 hotspots worldwide. With a single account, Boingo users can log on to Boingo Network locations that include the top airports around the world, major hotel chains, cafĂ©s and coffee shops, restaurants, convention centers and metropolitan hot zones. Boingo and its Concourse Communications Group subsidiary operate wired and wireless networks at large-scale venues worldwide such as airports, major sporting arenas, malls, and convention centers, as well as quick serve restaurants. For more information about Boingo, please visit http://www.boingo.com.
About Caruso Affiliated
Caruso Affiliated is known for creating open-air community and regional retail environments that serve as local gathering places. Caruso's style has become a recognized brand within the retail industry and with Southern California residents and visitors. The success of the company's stylish and elegant outdoor environments where people can gather, shop and be entertained has challenged the traditional "mall" concept and set a new standard in the industry. A recognized leader in this trend, Caruso Affiliated's growth is approximately two times that of the largest publicly traded REITs and sales per square foot at Caruso properties are 75 percent higher than the industry average. Caruso is also respected in the industry for his close working relationships with the surrounding communities both during development and after his properties are open and operating.
Caruso Affiliatedâ€™s portfolio of top performing retail centers includes The Grove in Los Angeles, The Americana at Brand in Glendale, the Waterside in Marina del Rey, The Promenade at Westlake, The Lakes at Thousand Oaks and The Commons at Calabasas. The firm also has several projects in development including the expansion of The Americana at Brand, a mixed-use luxury apartment project, 8500 Burton Way in Los Angeles, and the companyâ€™s first luxury destination resort â€“ the Miramar in Montecito.
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