For JiWire, Inc.
January 22nd, 2008
BOINGO SELECTS JIWIRE TO SELL AND SERVE WI-FI ADVERTISING AT THE WORLD'S LARGEST AIRPORTS
Makes Premium Airport Inventory Available to JiWire Wi-Fi Advertising Network; Leverages JiWire's Wi-Fi Ad Platform for Delivery and Reporting
LOS ANGELES and SAN FRANCISCO – January 22nd, 2008 – Boingo Wireless Inc., which provides access to the world's largest network of Wi-Fi hotspots, and JiWire, the leading provider of Ads for Access™ at premier Wi-Fi locations, today announced that Boingo has selected JiWire to sell and serve advertising on its Wi-Fi airport networks. Boingo users will see JiWire-supplied advertising throughout the Boingo Wi-Fi login process at 28 major U.S. and U.K. airports, including Atlanta-Hartsfield, JFK and LaGuardia in New York, Chicago's O'Hare and Heathrow in London.
"Mobile professionals and affluent technology enthusiasts represent an elusive demographic coveted by advertisers," said Dawn Callahan, vice president, consumer marketing, Boingo Wireless. "The JiWire network includes everything we need to monetize our valuable advertising inventory, including advertiser procurement and management, advertising localization and per-device customization, and advertisement scheduling, tracking, and reporting."
The JiWire Wi-Fi Advertising Network enables targeted delivery of premium advertisements based on the recipient's location and device. As an example, the network will enable targeting of advertisements delivered to Boingo users at specific airports. Advertisers on the JiWire network include Charles Schwab, Microsoft, Nokia, and Toshiba.
"The JiWire Wi-Fi Advertising Network has become the leading source of premium, location-aware Wi-Fi advertising," said Kevin McKenzie, chief executive officer, JiWire. "With Boingo's impressive reach into almost 40% of passenger traffic in the top 100 North American airports and coverage throughout the major airports in United Kingdom, we are now able to offer our advertisers unparalleled opportunities to capture mobile professionals at the world's largest airports."
About Boingo Wireless
Boingo Wireless, Inc. is the global market leader in Wi-Fi. Boingo makes it easy for consumers to enjoy Wi-Fi access on their laptop or mobile device at more than hotspots worldwide -- including airports, hotels, cafes and metropolitan hot zones -- with a single account. Through its Concourse Communications Group, LLC subsidiary, Boingo operates wired and wireless networks at 30 top airports worldwide. More information about Boingo and Concourse is available at http://www.boingo.com and http://www.concoursecommunications.com.
JiWire is the leading Wi-Fi advertising network, delivering Ads for Access across premier Wi-Fi locations and devices. JiWire's breakthrough advertising medium enables marketers to reach an influential mobile demographic at point-of-connection. JiWire's portfolio of blue-chip advertisers, combined with its market-proven delivery platform and registry of Wi-Fi locations, enables mobile broadband networks and device manufacturers to leverage advertising as a currency for wireless Internet access. For more information, please visit www.jiwire.com or call (415) 877-4711.
Information in the company’s press releases is valid on the date noted. This information is historical and provided for archival purposes.