Video format

Engage your target audience with a 15 or 30 second large-format video in a truly captive setting. You will then have the opportunity to direct users to complete an optional follow-on action (such as visiting your site/landing page). Your video will be the first message users see before they begin their internet session. Because they’re not online yet, you’ll get genuine attention and engagement not available with other pre-roll or mid-stream online video placements.


Video format Design Specifications

Click an item below to get more details

  1. Background

    Laptop/Tablet: 1200x700px   Mobile: 640x780px
    Image or solid color/gradient. Can be anchored to one of the page’s sides or four corners. Must remain the same throughout the entire flow.

  2. Splash Container (Optional)

    Laptop/Tablet: 560x600px or smaller   Mobile: 600x640px or smaller
    Optional. Can use custom colors, shadows, corner-rounding and transparency.

  3. Laptop/Tablet: 200-400px wide   Mobile: 400-500px wide
    Transparent background PNG

  4. Continue Button

    Laptop/Tablet: 200-360×50-100px   Mobile: 400-500×60-120px
    Required text is “Continue to Free Wi-Fi”. Can use custom fonts, colors, and corner-rounding.

  5. Video Container (Optional)

    Laptop/Tablet: 700x500px or smaller  
    Laptop/Tablet only. Optional. Can use custom colors, shadows, corner-rounding and transparency.

  6. Video Message Banner (Optional)

    Laptop/Tablet: 640x60px  
    Laptop/Tablet only. Optional.

  7. Video

    Laptop/Tablet: 16:9 Ratio   Mobile: 16:9 Ratio
    15-30 seconds length. Can be skipped after 15 seconds. Support file types: .MOV, .MP4, .AVI.

  8. CTA Container (Optional)

    Laptop/Tablet: 560x600px or smaller   Mobile: 600x640px or smaller
    Optional. Can use custom colors, shadows, corner-rounding and transparency.

  9. CTA Image/Copy

    Laptop/Tablet: 300-500px wide   Mobile: 400-500px wide
    Transparent background PNG. Should contain messaging/images pertaining to the campaign.

  10. CTA Button

    Laptop/Tablet: 200-360×50-100px   Mobile: 400-500×60-120px
    Text required to start with “Wi-Fi Connect and/&”. The rest can be filled out as pertains to the campaign. The most common text used is “Wi-Fi Connect & Learn More”. Can use custom fonts, colors and corner rounding.

  11. No Thanks Button

    Laptop/Tablet: 200-360×50-100px   Mobile: 400-500×60-120px
    Required text is “No Thanks, Just Take Me Online”. Must be exactly the same size as the “CTA Button”. Can use custom fonts, colors and corner-rounding.


General Guidelines

  • We need approved creative assets (according to the specs above) a minimum of two weeks prior to your campaign's launch date.
  • Use the PSD template provided (red buttons at the top of this page) as the basis for your work.
  • Provide all assets as separate layers or groups inside the PSD templates.
  • The promo's background must remain the same throughout the entire flow of the promo.
  • If any custom fonts are used, please provide the font files in the delivered assets.
  • If possible, provide a brand style guide or brand color palette.
  • Subtitles can be included in the video or can be sent as .SUB or .SRT files.

Tracking Information

Our ad server tracks events such as clicks, sessions, video views, and conversions. Analytics provided by our ad server can be segmented across devices, venues, and creatives. Third party click and impression trackers (DART, Atlas, Mediamind, etc.) can supplement our first party tracking. Feel free to contact us if you have any questions regarding your specific tracking needs.


Questions? Email us: zzMediaOps@boingo.com