Showcase Format

Tempt consumers with up to four of your brands’ goods, services or offers through this multiple choice interface. Use this module to promote your brand’s hottest merch or big shopping events. The Showcase format is perfect for maximizing direct traffic and post-click engagement.


Showcase Format Design Specifications

Click an item below to get more details

  1. Background

    Laptop/Tablet: 1200x700px   Mobile: 640x780px
    Image or solid color/gradient. Can be anchored to one of the page’s sides or four corners. Must remain the same throughout the entire flow.
  2. Splash Container (Optional)

    Laptop/Tablet: 560x600px or smaller   Mobile: 600x640px or smaller
    Optional. Can use custom colors, shadows, corner-rounding and transparency.
  3. Laptop/Tablet: 200-400px wide   Mobile: 400-500px wide
    Transparent background PNG
  4. Showcase Container (Optional)

    Laptop/Tablet: 560x600px or smaller   Mobile: 600x640px or smaller
    Optional. Can use custom colors, shadows, corner-rounding and transparency.
  5. Showcase Image/Copy

    Laptop/Tablet: 300-500px wide   Mobile: 400-500px wide
    Transparent background PNG. Should contain messaging that lets the user know to click one of the images below. Ex: “Click an item below to Connect and Learn More”
  6. Showcase Choices (Max 4)

    Laptop/Tablet: 200-360×50-100px   Mobile: 400-500×60-120px
    CTA Images used to represent each product/service/offer. Should contain text on the image as a label. Maximum of four. Can use custom fonts, colors and corner rounding.
  7. No Thanks Button

    Laptop/Tablet: 200-360×50-100px   Mobile: 400-500×60-120px
    Required text is “No Thanks, Just Take Me Online”. Must be exactly the same size as each of the “Showcase Choices”. Can use custom fonts, colors and corner-rounding.

General Guidelines

  • We need approved creative assets (according to the specs above) a minimum of two weeks prior to your campaign's launch date.
  • Use the PSD template provided (red buttons at the top of this page) as the basis for your work.
  • Provide all assets as separate layers or groups inside the PSD templates.
  • The promo's background must remain the same throughout the entire flow of the promo.
  • If any custom fonts are used, please provide the font files in the delivered assets.
  • If possible, provide a brand style guide or brand color palette.
  • Subtitles can be included in the video or can be sent as .SUB or .SRT files.

Tracking Information

Our ad server tracks events such as clicks, sessions, video views, and conversions. Analytics provided by our ad server can be segmented across devices, venues, and creatives. Third party click and impression trackers (DART, Atlas, Mediamind, etc.) can supplement our first party tracking. Feel free to contact us if you have any questions regarding your specific tracking needs.


Questions? Email us: zzMediaOps@boingo.com