Click to Visit Format

Our click to visit promo gives you a full-screen canvas to deliver a high-impact message and maximize CTR to your site. Create goodwill by giving users what they most desire, free Wi-Fi in exchange for a fully branded sponsorship attribution. The click-to-visit module is perfect for maximizing direct traffic, CTR, goodwill and post-click engagement.


Click to Visit Format Design Specifications

Click an item below to get more details

  1. Background

    Laptop/Tablet: 1200x700px   Mobile: 640x780px
    Image or solid color/gradient. Can be anchored to one of the page’s sides or four corners. Must remain the same throughout the entire flow.

  2. Splash Container (Optional)

    Laptop/Tablet: 560x600px or smaller   Mobile: 600x640px or smaller
    Optional. Can use custom colors, shadows, corner-rounding and transparency.

  3. Laptop/Tablet: 200-400px wide   Mobile: 400-500px wide
    Transparent background PNG

  4. Continue Button

    Laptop/Tablet: 200-360×50-100px   Mobile: 400-500×60-120px
    Required text is “Continue to Free Wi-Fi”. Can use custom fonts, colors, and corner-rounding.

  5. CTA Container (Optional)

    Laptop/Tablet: 560x600px or smaller   Mobile: 600x640px or smaller
    Optional. Can use custom colors, shadows, corner-rounding and transparency.

  6. CTA Image/Copy

    Laptop/Tablet: 300-500px wide   Mobile: 400-500px wide
    Transparent background PNG. Should contain messaging/images pertaining to the campaign.

  7. CTA Button

    Laptop/Tablet: 200-360×50-100px   Mobile: 400-500×60-120px
    Text required to start with “Wi-Fi Connect and/&”. The rest can be filled out as pertains to the campaign. The most common text used is “Wi-Fi Connect & Learn More”. Can use custom fonts, colors and corner rounding.

  8. No Thanks Button

    Laptop/Tablet: 200-360×50-100px   Mobile: 400-500×60-120px
    Required text is “No Thanks, Just Take Me Online”. Must be exactly the same size as the “CTA Button”. Can use custom fonts, colors and corner-rounding.


General Guidelines

  • We need approved creative assets (according to the specs above) a minimum of two weeks prior to your campaign's launch date.
  • Use the PSD template provided (red buttons at the top of this page) as the basis for your work.
  • Provide all assets as separate layers or groups inside the PSD templates.
  • The promo's background must remain the same throughout the entire flow of the promo.
  • If any custom fonts are used, please provide the font files in the delivered assets.
  • If possible, provide a brand style guide or brand color palette.
  • Subtitles can be included in the video or can be sent as .SUB or .SRT files.

Tracking Information

Our ad server tracks events such as clicks, sessions, video views, and conversions. Analytics provided by our ad server can be segmented across devices, venues, and creatives. Third party click and impression trackers (DART, Atlas, Mediamind, etc.) can supplement our first party tracking. Feel free to contact us if you have any questions regarding your specific tracking needs.


Questions? Email us: zzMediaOps@boingo.com