Location-Based Services Smart Networks Enhance Your Venue

Leverage the power of an in-venue network to generate actionable business intelligence, enhance the customer experience and improve operational efficiencies. Make Wi-Fi work for you with a smart network from Boingo that provides data-driven insights that better inform the business based on actual customer behavior.

BusinessSolutions_LBS

Measure what matters for real-time
customer insight

Today, the world’s top venues understand that the key to success in an ultra-competitive market is customer insight. Boingo’s industry-leading analytics platform will unlock valuable data to help you raise your customer IQ.

Highlights

  • Increase customer satisfaction
  • Increase revenues, reduce labor costs
  • Improve operational efficiencies
  • Enhance the overall venue experience

Queue Management

Queue

Take control of one of the most important customer satisfaction drivers: waiting in line. Queue Management provides a real-time display of current wait times, enabling customers to understand exactly how long they can expect to wait in line. You can also use the data to make staffing decisions for zones and departments within your venue.

Heat Mapping & Pathing

Heat_Mapping

When customers enter your venue, where do they go? How do they get there? How long does it take them to get from point A to point B? Heat Mapping shows you real-time and historical traffic patterns of customers throughout the day to highlight the most frequented areas, bottlenecks and cold zones to optimize traffic flow. Pathing helps you identify the actual routes customers take, from the moment they enter the door … through each sector, zone and department.

Dwell Time

Dwell time

Where do customers spend the most time inside the venue? How long do they spend in each area or zone? Dwell Time answers these questions to help you drive customer satisfaction and revenue by maximizing additional services and retail opportunities.

Wayfinding

Wayfinding

Large venues can be intimidating, confusing places to navigate. Customers are stressed before they even walk through the door. What can you do to relieve that anxiety? The Wayfinding tool can be implemented within your venue website, Wi-Fi walled garden, or location app to help customers navigate where they are going and show them points of interest along the way.

Wi-Fi Usage Analytics

Analytics

Many venues offer Wi-Fi today; it’s an important amenity to help keep bandwidth-hungry consumers connected. But beyond simply providing Wi-Fi to customers of varying types, you can gain rich information from them. Here are just a few interesting stats the tool provides: usage, location, session length, device type, operating system, browsing behavior, and more.


Display Wait Times to Customers to Manage Expectations

Display_Wait

People overestimate how long they’ve waited in line by 36%

Source: New York Times


Location Based Services

Find out how Boingo can help your venue better understand customer behavior and improve service quality with surveys, demographics, queue management, traffic analysis, and more.

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Related Resources

View relevant Boingo analytics and location-based services collateral and news.