Tag Archives: sponsored Wi-Fi

Featured Article


Recently ad tech company Brightroll produced their annual Agency Survey, to highlight current advertising trends. You know what’s awesome? Boingo Media, the world’s largest Wi-Fi advertising platform, is in lock-step with several of the survey’s key takeaways:

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Google Offers: Boldly Going Where No Brand Has Gone Before – Subway Station Wi-Fi Networks


Through Boingo’s location-based media services, Google Offers is the first brand to reach one of the most connected, mobile commerce savvy, always on-the-go audiences in the U.S. – New Yorkers – in a location where they were previously disconnected: subway stations. Google Offers is sponsoring Boingo Wi-Fi in six subway stations and more than 200 hotzones throughout the city through September 7, and as part of the sponsorship will be offering New Yorkers the chance to check out location-specific offers near them, as well as a reliable Wi-Fi connection to keep them in the know on the go. With the explosion of mobile connectivity, and the increase in Wi-Fi availability at consumer venues, today’s advertisers have new opportunities to leverage value-added, location-based media services to capture and keep the attention of smartphone crowd. Continue reading