Tag Archives: sponsored Wi-Fi

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It’s an exciting day to be in Wi-Fi! Today, Google announced Project Fi, a new wireless service that will mix traditional cellular service (provided by Sprint and T-Mobile) with Wi-Fi service (free and open public hotspots). “Wherever you’re connected to Wi-Fi — whether that’s at home, your favorite coffee shop or your Batcave — you can talk and text like you normally do,” wrote Nick Fox, Google’s vice president of communications products, in a blog post. “If you leave an area of Wi-Fi coverage, your call will seamlessly transition from Wi-Fi to cell networks so your conversation doesn’t skip a beat.” Google’s move into a Wi-Fi based wireless service helps prove once again that the “Wi-Fi First” world is a reality. There is now more mobile data traffic on Wi-Fi than cellular, and that is expected to accelerate over the next several years. Wi-Fi First products that were being led by start-ups like Republic Wireless and FreedomPop are now amplified by heavyweights such as Cablevision and T-Mobile. With Google and Project Fi jumping in to the mix, it is clear that the separation of cellular and Wi-Fi is now gone. By enabling seamless connectivity between cellular and Wi-Fi – like

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Google Offers: Boldly Going Where No Brand Has Gone Before – Subway Station Wi-Fi Networks


Through Boingo’s location-based media services, Google Offers is the first brand to reach one of the most connected, mobile commerce savvy, always on-the-go audiences in the U.S. – New Yorkers – in a location where they were previously disconnected: subway stations. Google Offers is sponsoring Boingo Wi-Fi in six subway stations and more than 200 hotzones throughout the city through September 7, and as part of the sponsorship will be offering New Yorkers the chance to check out location-specific offers near them, as well as a reliable Wi-Fi connection to keep them in the know on the go. With the explosion of mobile connectivity, and the increase in Wi-Fi availability at consumer venues, today’s advertisers have new opportunities to leverage value-added, location-based media services to capture and keep the attention of smartphone crowd. Continue reading