Tag Archives: sponsored Wi-Fi

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Four years ago, I had the great privilege of standing alongside an amazing leadership team in New York City as Boingo rang the NASDAQ opening bell in celebration of going public. As anyone involved in a venture-backed business will tell you, the road from start-up to IPO is incredibly difficult. In fact, only 5% of VC-backed companies ever go public. So the fact that Boingo succeeded where so many others have failed was not simply the result of a great idea, good timing, sound leadership and patient investors. It included plenty of luck, too. And believe me, every one of us who had a hand in Boingo’s journey from start-up to IPO felt very lucky that day. But in many ways, it was a day like any other. That’s because – as I shared with our team many times – “going public” was never Boingo’s ultimate goal. It was just one more step in the ongoing journey of building a great company. That’s really important. Because if we felt we’d “arrived” on May 3, 2011, then we wouldn’t have been prepared to take on the significant headwinds that blew our way not long after going public. Boingo was built on

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Google Offers: Boldly Going Where No Brand Has Gone Before – Subway Station Wi-Fi Networks


Through Boingo’s location-based media services, Google Offers is the first brand to reach one of the most connected, mobile commerce savvy, always on-the-go audiences in the U.S. – New Yorkers – in a location where they were previously disconnected: subway stations. Google Offers is sponsoring Boingo Wi-Fi in six subway stations and more than 200 hotzones throughout the city through September 7, and as part of the sponsorship will be offering New Yorkers the chance to check out location-specific offers near them, as well as a reliable Wi-Fi connection to keep them in the know on the go. With the explosion of mobile connectivity, and the increase in Wi-Fi availability at consumer venues, today’s advertisers have new opportunities to leverage value-added, location-based media services to capture and keep the attention of smartphone crowd. Continue reading