Tag Archives: sponsored Wi-Fi

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Like many parents with school-age kids, you’ll find me most weekends at a neighborhood park or in the bleachers rooting for my son’s teams. Last week I was at my older son’s lacrosse game (go Seahawks!) with my younger son in tow. The little guy isn’t exactly the biggest lacrosse fan, but as luck would have it, there was a Time Warner Cable Passpoint Wi-Fi signal at the park, so he was able to get online with his tablet to pass the time. Thanks to a roaming agreement with Time Warner Cable, Boingo subscribers can now access more than 50,000 Wi-Fi hotspots just like the one at the park – absolutely free. And because it was Passpoint-enabled, my son got connected automatically, without the need for a login password or special software. Passpoint is to Wi-Fi what peanut butter is to jelly. Quite simply, Passpoint is new technology that streamlines the process of getting online. No more searching for a signal or fumbling with login screens. Passpoint does all that work for you. It finds and connects to Passpoint-enabled Wi-Fi signals automatically. What’s more, Passpoint offers built-in security, which protects you on open Wi-Fi signals. And it delivers speeds that

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Google Offers: Boldly Going Where No Brand Has Gone Before – Subway Station Wi-Fi Networks


Through Boingo’s location-based media services, Google Offers is the first brand to reach one of the most connected, mobile commerce savvy, always on-the-go audiences in the U.S. – New Yorkers – in a location where they were previously disconnected: subway stations. Google Offers is sponsoring Boingo Wi-Fi in six subway stations and more than 200 hotzones throughout the city through September 7, and as part of the sponsorship will be offering New Yorkers the chance to check out location-specific offers near them, as well as a reliable Wi-Fi connection to keep them in the know on the go. With the explosion of mobile connectivity, and the increase in Wi-Fi availability at consumer venues, today’s advertisers have new opportunities to leverage value-added, location-based media services to capture and keep the attention of smartphone crowd. Continue reading