Four years ago, I had the great privilege of standing alongside an amazing leadership team in New York City as Boingo rang the NASDAQ opening bell in celebration of going public. As anyone involved in a venture-backed business will tell you, the road from start-up to IPO is incredibly difficult. In fact, only 5% of VC-backed companies ever go public. So the fact that Boingo succeeded where so many others have failed was not simply the result of a great idea, good timing, sound leadership and patient investors. It included plenty of luck, too. And believe me, every one of us who had a hand in Boingo’s journey from start-up to IPO felt very lucky that day. But in many ways, it was a day like any other. That’s because – as I shared with our team many times – “going public” was never Boingo’s ultimate goal. It was just one more step in the ongoing journey of building a great company. That’s really important. Because if we felt we’d “arrived” on May 3, 2011, then we wouldn’t have been prepared to take on the significant headwinds that blew our way not long after going public. Boingo was built on
Tag Archives: retail wi-fi
In-store device usage is on the rise according to a recent Ipsos Public Affairs survey: 76% of smartphone and tablet owners use their gadgets for in-store shopping research. And for those in the 18-34 age group, the figure spikes to 89%. Continue reading
George Metalsky shared his insights on how consumers are using smartphones in the retail environment at the ICSC Florida Conference, where thousands of shopping center industry professionals gathered to learn about innovation in their industry.