It’s a big day at Boingo! The office is buzzing today. For a lot of reasons. We started the day with the announcement of our multi-year agreement with Sprint. This relationship will bring blazing-fast connectivity to millions of Sprint customers through “Wi-Fi offload.” As pioneers in the Wi-Fi space, carrier Wi-Fi offload is a promise we’ve been working toward for years, and that day is finally here. As more and more consumers have more and more mobile devices that consume more and more bandwidth, the pressure on cellular networks intensifies. By offloading mobile traffic to unlicensed spectrum – in this case, carrier-grade Boingo hotspots – forward-thinking carriers like Sprint will deliver a better mobile experience to their customers. Here’s how it works: Sprint devices within proximity of a Boingo hotspot will automatically connect to our Wi-Fi network, seamlessly and securely. It will be invisible to the consumer – there is nothing she needs to do – no software to download, no passwords to remember, no hoops to jump through. It just happens. As Sprint’s CTO Stephen Bye said, “By enabling our customers to move seamlessly between secure Wi-Fi and cellular, our customers will have a better mobile experience in more
Tag Archives: retail wi-fi
In-store device usage is on the rise according to a recent Ipsos Public Affairs survey: 76% of smartphone and tablet owners use their gadgets for in-store shopping research. And for those in the 18-34 age group, the figure spikes to 89%. Continue reading
George Metalsky shared his insights on how consumers are using smartphones in the retail environment at the ICSC Florida Conference, where thousands of shopping center industry professionals gathered to learn about innovation in their industry.