Recently ad tech company Brightroll produced their annual Agency Survey, to highlight current advertising trends. You know what’s awesome? Boingo Media, the world’s largest Wi-Fi advertising platform, is in lock-step with several of the survey’s key takeaways:
Tag Archives: retail wi-fi
In-store device usage is on the rise according to a recent Ipsos Public Affairs survey: 76% of smartphone and tablet owners use their gadgets for in-store shopping research. And for those in the 18-34 age group, the figure spikes to 89%. Continue reading
George Metalsky shared his insights on how consumers are using smartphones in the retail environment at the ICSC Florida Conference, where thousands of shopping center industry professionals gathered to learn about innovation in their industry.