Tag Archives: NYC subway station networks

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We athletes spend a lot of time wishing – maybe even hoping and praying – that there’s one “silver bullet” that offers the answer to better performance and health. How’s that working out for us? That being said, I believe I have an interesting take on this issue. I recently read a very informative book by Joe Friel called Fast After 50: How to Race Strong for the Rest of your Life. If you’re a young buck, don’t be so quick to roll your eyes. The title of this book could just as easily have been: How to Race Strong – for Everyone. It just so happens that what makes you a success when you’re a younger athlete is the same thing that will make you a success as you age. So where does this silver bullet business come in? Is there a single thing that could make the difference? Maybe. Friel contends that as we age, we tend to believe that our training should get gentler, so we back off and slow down. He counters (with plenty of proof points) that regardless of age, the body is able to handle intense training, and those who maintain a good, structured

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Google Offers: Boldly Going Where No Brand Has Gone Before – Subway Station Wi-Fi Networks


Through Boingo’s location-based media services, Google Offers is the first brand to reach one of the most connected, mobile commerce savvy, always on-the-go audiences in the U.S. – New Yorkers – in a location where they were previously disconnected: subway stations. Google Offers is sponsoring Boingo Wi-Fi in six subway stations and more than 200 hotzones throughout the city through September 7, and as part of the sponsorship will be offering New Yorkers the chance to check out location-specific offers near them, as well as a reliable Wi-Fi connection to keep them in the know on the go. With the explosion of mobile connectivity, and the increase in Wi-Fi availability at consumer venues, today’s advertisers have new opportunities to leverage value-added, location-based media services to capture and keep the attention of smartphone crowd. Continue reading