Tag Archives: NYC subway station networks

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I finished my season three weeks ago, but that didn’t mean I had no more events on the calendar. In fact, my schedule was loaded with trips and events. First off was an Olympic race in Santa Barbara. Then we’d be off to Kona – not to race this year, but as spectators. We planned to hurry home from the Big Island in time to participate in the Challenged Athletes Foundation (CAF) event in San Diego, followed by the Tram Challenge in Palm Springs the week after. And the list of activities went on and on. But those plans came to a screeching halt in the blink of an eye. Remember that Olympic race in Santa Barbara? Well, that’s where the unraveling began with a bike collision one mile from T2. Fortunately, the other rider was unharmed. Me…. not so much. I’m sitting here today with four fractures in my pelvis, which means no weight-bearing for 4-6 weeks. If you are an athlete or live with one, you know that hearing this is like a death sentence. Now, this most certainly is an exaggeration, but in the first moments after hearing these words, that’s what it feels like. And, in

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Google Offers: Boldly Going Where No Brand Has Gone Before – Subway Station Wi-Fi Networks


Through Boingo’s location-based media services, Google Offers is the first brand to reach one of the most connected, mobile commerce savvy, always on-the-go audiences in the U.S. – New Yorkers – in a location where they were previously disconnected: subway stations. Google Offers is sponsoring Boingo Wi-Fi in six subway stations and more than 200 hotzones throughout the city through September 7, and as part of the sponsorship will be offering New Yorkers the chance to check out location-specific offers near them, as well as a reliable Wi-Fi connection to keep them in the know on the go. With the explosion of mobile connectivity, and the increase in Wi-Fi availability at consumer venues, today’s advertisers have new opportunities to leverage value-added, location-based media services to capture and keep the attention of smartphone crowd. Continue reading