Tag Archives: NYC subway station networks

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This guest post is authored by Jeremy Mintz, Boingo’s summer marketing intern and Junior at Tulane University. To tell you the truth, I was a little worried. Never have I taken on responsibility like this before. But while I write in sadness as my internship comes to a close, I am happy to report that I have truly come a long way. I have learned so much this summer at Boingo, not only about marketing and the workplace in general, but about myself. Aside from individual projects and assignments that I’ve gained tremendous experience from, perhaps the most captivating part has been witnessing how the business comes together through meticulous collaboration and teamwork. A prime example of this was the Hackathon, a marathon style event that saw engineers team up with marketers and HR specialists join forces with finance gurus in an attempt to create an idea that could catapult the business forward. I was able to be a part of it by acting as an ambassador, along with Spencer Johnson, with whom I forged a friendship throughout the event that kept us at the office well beyond normal work hours. Although I did not contribute to a team, I

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Google Offers: Boldly Going Where No Brand Has Gone Before – Subway Station Wi-Fi Networks


Through Boingo’s location-based media services, Google Offers is the first brand to reach one of the most connected, mobile commerce savvy, always on-the-go audiences in the U.S. – New Yorkers – in a location where they were previously disconnected: subway stations. Google Offers is sponsoring Boingo Wi-Fi in six subway stations and more than 200 hotzones throughout the city through September 7, and as part of the sponsorship will be offering New Yorkers the chance to check out location-specific offers near them, as well as a reliable Wi-Fi connection to keep them in the know on the go. With the explosion of mobile connectivity, and the increase in Wi-Fi availability at consumer venues, today’s advertisers have new opportunities to leverage value-added, location-based media services to capture and keep the attention of smartphone crowd. Continue reading