Tag Archives: NYC subway station networks

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While doing a trail run recently I passed a group of six older folks. My best guess is that these “spry” seniors were in their early 60s and out taxing themselves with a brisk hike in the hills. It was a single track, so they moved aside to let me continue my run. As soon as I passed, I heard one of them say, “Ahhh…youth!” I was startled to hear this and quickly turned around to see who they might be referring to, only to discover it was me.
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Google Offers: Boldly Going Where No Brand Has Gone Before – Subway Station Wi-Fi Networks


Through Boingo’s location-based media services, Google Offers is the first brand to reach one of the most connected, mobile commerce savvy, always on-the-go audiences in the U.S. – New Yorkers – in a location where they were previously disconnected: subway stations. Google Offers is sponsoring Boingo Wi-Fi in six subway stations and more than 200 hotzones throughout the city through September 7, and as part of the sponsorship will be offering New Yorkers the chance to check out location-specific offers near them, as well as a reliable Wi-Fi connection to keep them in the know on the go. With the explosion of mobile connectivity, and the increase in Wi-Fi availability at consumer venues, today’s advertisers have new opportunities to leverage value-added, location-based media services to capture and keep the attention of smartphone crowd. Continue reading