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October is one of my favorite months with the Exceeding Expectations kids.  As you all know, our top priority for the kids is, and always will be, education. That said, every October we participate in two athletic events that I feel are significant in laying the groundwork necessary for them to be successful in the academic world and in their adult lives.  The first of these events is the Challenged Athletes Foundation (CAF) triathlon, aptly called “The Best Day in Triathlon.” Here’s a brief overview from their website:  “In 1994, three friends started a triathlon fundraiser to help one man regain his independence after a tragic accident left him a quadriplegic. From one came many, and Challenged Athletes Foundation (CAF) took root in the belief that sports and an active lifestyle are a pathway to more in life. Since that fundraiser 25 years ago, CAF has been committed to breaking the financial barrier that individuals with physical challenges face to participate in sports and live a healthy and active lifestyle.”  Participating alongside challenged athletes in a very tough race gives our kids an additional perspective on their own lives. The racers on the course with them face obstacles that they

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Meet a Few of Boingo’s Superfans on Twitter


Here at Boingo, we aim to design our Wi-Fi service and apps around the best customer experience possible. That’s why social media engagement is so central to our efforts — the customer feedback on social networks helps to guide us on improving and updating our offerings. Since our community shares common interests in travel and technology, we also strive to curate interesting conversations on those topics. Obviously, the success of these initiatives relies heavily on community participation, which is why it warms our hearts when members converse regularly with us via Twitter, Facebook, LinkedIn, Flickr, YouTube and the Hotspot blog. To express our gratitude, we honor two individuals each month — one via Twitter and one via Facebook — as superfans of the month. Join our social communities today and let us get to know YOU as a Boingo superfan!

Recent Articles

Meet a Few of Boingo’s Superfans on Facebook


Here at Boingo, we aim to design our Wi-Fi service and apps around the best customer experience possible. That’s why social media engagement is so central to our efforts — the customer feedback on social networks helps to guide us on improving and updating our offerings. Since our community shares common interests in travel and technology, we also strive to curate interesting conversations on those topics. Obviously, the success of these initiatives relies heavily on community participation, which is why it warms our hearts when members converse regularly with us via Twitter, Facebook, LinkedIn, Flickr, YouTube and the Hotspot blog. To express our gratitude, we honor two individuals each month — one via Twitter and one via Facebook — as superfans of the month. Join our social communities today and let us get to know YOU as a Boingo superfan! Meet Boingo’s superfans on Facebook. We are so thankful for the great conversation and support from our superfan community! Adi Wresniyandaka Senior Principal IT Consultant Charity of choice: Elizabeth Glaser Pediatric AIDS Foundation Best city to Boingo: Tie between San Francisco, California and Minneapolis, Minnesota Favorite tech quote: “There are two major products that come out of Berkeley: LSD and UNIX. We don’t

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Social Media For Business: A Marketing or Customer Care Strategy?


There seems to be growing debate among businesses over whether to use social media as a marketing or customer care channel. While I can’t speak to what’s best for other organizations, I’ll share with you what seems to work for Boingo and our customers. Boingo’s social media efforts are geared primarily at providing support to customers. We’re in the business of keeping people online. If our customers encounter difficulty, we want to know and we want to fix it. It’s that simple for us. Customers contact us by phone, email, and increasingly via Twitter and Facebook. We want to be where our customers are so, for example, if they choose to tweet to us for help, they can count on us to tweet a reply. When we’re not answering questions or troubleshooting via our social media channels, we’re secondarily focused on having a conversation with our community. Since Boingo customers are predominantly travelers and/or tech enthusiasts, we post news about travel and technology. We’re often delighted by the conversations and debates spurred by these news items. On occasion, we use Twitter, Facebook and LinkedIn to post news about Boingo, e.g., new hotspot locations, partnerships, software updates, product integrations and most

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Need to Reach Boingo? Send Us a Tweet!


With 300 million people on Facebook, 8 million daily visitors on Twitter, and 40 million members on LinkedIn, social media is now the #1 online activity in the world (over porn). Just imagine the number of conversations taking place at any given time as people keep in touch with friends and family, share information, and express themselves. But social media is no longer just about making conversation; it has become an important channel for customers to communicate with companies. According to a recent USA Today article, 58% of survey respondents said if they tweeted about a bad experience, “they would like the company to respond to their comment.” Frankly, it surprises me that *only* 58% of Twitterers expect to be heard when they have a complaint. The fact is, many of you are reaching out to Boingo via social media sites, and our goal is to respond to all of you. Here are some examples of how we’ve got our ear to the social media ground: A customer at the airport had trouble connecting to Boingo on his smartphone and tweeted about it. We responded and determined (yes, in 140 characters) that the user needed to update his Boingo Mobile