Tag Archives: Fitness

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Recently ad tech company Brightroll produced their annual Agency Survey, to highlight current advertising trends. You know what’s awesome? Boingo Media, the world’s largest Wi-Fi advertising platform, is in lock-step with several of the survey’s key takeaways:

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There Really Might be a “Silver Bullet”


We athletes spend a lot of time wishing – maybe even hoping and praying – that there’s one “silver bullet” that offers the answer to better performance and health. How’s that working out for us? That being said, I believe I have an interesting take on this issue. I recently read a very informative book by Joe Friel called Fast After 50: How to Race Strong for the Rest of your Life. If you’re a young buck, don’t be so quick to roll your eyes. The title of this book could just as easily have been: How to Race Strong – for Everyone. It just so happens that what makes you a success when you’re a younger athlete is the same thing that will make you a success as you age. So where does this silver bullet business come in? Is there a single thing that could make the difference? Maybe. Friel contends that as we age, we tend to believe that our training should get gentler, so we back off and slow down. He counters (with plenty of proof points) that regardless of age, the body is able to handle intense training, and those who maintain a good, structured

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Twenty-Three Seasons…..and Counting (Preparing for # 24)


[EDITOR’S NOTE: Our very own resident butt-kicker, Cherie Gruenfeld, was recently named USA Triathlon’s Women’s Grand Masters Triathlete of the Year. At 71, Cherie continues to shatter conceptions about what is possible at ANY age! We are so incredibly proud of her (and terrified she’s going to ask us when we last worked out). Boingo is so proud to help sponsor Team Cherie, and even prouder to support the great work of her foundation, Exceeding Expectations, which helps inner-city kids move their lives in a positive direction using triathlon as the vehicle.] Continue reading

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Ahhh…Youth!


While doing a trail run recently I passed a group of six older folks. My best guess is that these “spry” seniors were in their early 60s and out taxing themselves with a brisk hike in the hills. It was a single track, so they moved aside to let me continue my run. As soon as I passed, I heard one of them say, “Ahhh…youth!” I was startled to hear this and quickly turned around to see who they might be referring to, only to discover it was me. Continue reading

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New Year’s Dream – Make It a Reality


It’s the start of a brand new year. Whether your goals include an Ironman, a sprint tri, a 5K personal best or a lifestyle focused on fitness, the path to success is much the same, and it includes not only that first burst of motivation but a long-term commitment. Let’s take a look at an approach that will help you take that initial enthusiasm and make it work long-term for you. Continue reading

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Willing to Work for It (Guest Blog from Cherie Gruenfeld)


Our resident butt-kicker, Cherie Gruenfeld, shares some hard-earned words of wisdom on the value of thorough preparation to meet any goal, whether professional or personal. Continue reading

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Wearable Tech: Are Smart Watches a Game Changer?


From Star Trek to Dick Tracy to Inspector Gadget, we’ve been dreaming of the day sleek, wearable technology becomes part of everyday life. Now, with the advent of the “smart watch,” anyone with $150 to spare can sport this handy gadget on his or her wrist to read incoming messages, work towards fitness goals, and more. Continue reading

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Set & Achieve Your Goals: What Will You Do With 2013?


It’s a New Year. The 2012 racing season is in the books and 2013 lies ahead.

It’s not unusual for triathletes to spend the first day of the new year hammering out a century ride to kick off the new season. Another option is a day of ball games on TV – the only carbs being consumed coming in the form of beer and chips. In either case, a lot of smack talk about the season ahead is usually part of the scenario. Continue reading

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Wellness Traveling: Stay in Shape and Achieve Your Fitness Goals


As would be expected, many folks try to maintain healthy habits while vacationing. Some do it to maintain a level of fitness, some to take advantage of the gift of free time and many simply want to avoid vacation weight gain. There are plenty of opportunities available to vacationers when it comes to healthy vacations. But there are other folks who have specific athletic goals (ie running a10K or a marathon; finishing a sprint triathlon or an Ironman). For these athletes, it takes a bit more planning to stay on-track while still enjoying a vacation. Continue reading

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Random Thoughts by Cherie


Always walk tall. It will carry over into everything else you do. Continue reading

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Age, Determination, and the Olympics: An Interview With Resident Butt Kicker, Cherie Gruenfeld


This week, the world watched in wonder as 12-time Olympic medalist Dara Torres attempted to make her record sixth Olympic team at the jaw-dropping age of 45. While she just missed qualifying – finishing fourth with a time of 24.82 – her performance was nonetheless staggering. It got me thinking about our Resident Butt Kicker, Cherie Gruenfeld, who at the age of 68 continues to compete at the highest levels of Ironman competition. What, I wondered, is the secret to these athletes for whom age appears to be nothing more than a number? Here’s a snapshot of my conversation with Cherie. Continue reading