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October is one of my favorite months with the Exceeding Expectations kids.  As you all know, our top priority for the kids is, and always will be, education. That said, every October we participate in two athletic events that I feel are significant in laying the groundwork necessary for them to be successful in the academic world and in their adult lives.  The first of these events is the Challenged Athletes Foundation (CAF) triathlon, aptly called “The Best Day in Triathlon.” Here’s a brief overview from their website:  “In 1994, three friends started a triathlon fundraiser to help one man regain his independence after a tragic accident left him a quadriplegic. From one came many, and Challenged Athletes Foundation (CAF) took root in the belief that sports and an active lifestyle are a pathway to more in life. Since that fundraiser 25 years ago, CAF has been committed to breaking the financial barrier that individuals with physical challenges face to participate in sports and live a healthy and active lifestyle.”  Participating alongside challenged athletes in a very tough race gives our kids an additional perspective on their own lives. The racers on the course with them face obstacles that they

Recent Articles

The Key to Engagement: Giving Consumers a Choice in Advertising

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You may have heard that Hulu announced a “no commercials” plan to complement their current ad-supported service. Hulu’s Senior VP of Ad Sales and former IAB Board Chair Peter Naylor explained it best, “People who avoid ads at all costs were never going to do business with Hulu to begin with, so now we have an entry point to them.” Same with Boingo! Continue reading

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Boingo Media’s Secret Sauce Ingredient Revealed

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Recently ad tech company Brightroll produced their annual Agency Survey, to highlight current advertising trends. You know what’s awesome? Boingo Media, the world’s largest Wi-Fi advertising platform, is in lock-step with several of the survey’s key takeaways: