Category Archives: Retail

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October is one of my favorite months with the Exceeding Expectations kids.  As you all know, our top priority for the kids is, and always will be, education. That said, every October we participate in two athletic events that I feel are significant in laying the groundwork necessary for them to be successful in the academic world and in their adult lives.  The first of these events is the Challenged Athletes Foundation (CAF) triathlon, aptly called “The Best Day in Triathlon.” Here’s a brief overview from their website:  “In 1994, three friends started a triathlon fundraiser to help one man regain his independence after a tragic accident left him a quadriplegic. From one came many, and Challenged Athletes Foundation (CAF) took root in the belief that sports and an active lifestyle are a pathway to more in life. Since that fundraiser 25 years ago, CAF has been committed to breaking the financial barrier that individuals with physical challenges face to participate in sports and live a healthy and active lifestyle.”  Participating alongside challenged athletes in a very tough race gives our kids an additional perspective on their own lives. The racers on the course with them face obstacles that they

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BLACK FRIDAY SHOPPERS ONLINE WHILE IN-STORE

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Holiday shoppers put their mobile devices to work when shopping in-store over the Black Friday weekend, and utilized retail Wi-Fi networks to use native apps, price compare and scan QR codes to purchase items through retail websites. Wi-Fi usage on Boingo’s mall Wi-Fi networks was up more than 185% on Black Friday, and up over 80% throughout the holiday shopping weekend. Continue reading

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Braving Black Friday: Top Apps for Saving, Searching and Survival at Retail This Thanksgiving Weekend

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Planning to get some shopping done this Thanksgiving weekend – or are you even planning to brave the crowds on Thanksgiving evening? Don’t hit the stores until you check out some of the most recommended shopping and survival apps this holiday. Continue reading

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Will Mobile Be on Retailers’ “Naughty” or “Nice” Lists This Holiday Shopping Season?

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The holiday 2012 shopping season has arrived, and leading brick-and-mortar retailers are introducing new programs to combat “showrooming” and encourage in-store or retailer website purchases. Will mobile and online shopping be on retailers’ “naughty” or “nice” lists this season? Read on for the latest research, and new ways that retailers are embracing the mobile device-toting shopper this year. Continue reading

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Boingo Marketing Exec Presents at ICSC MOCIAL Conference

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Boingo’s Dawn Callahan presented to an enthusiastic audience of marketers from leading shopping centers, retail chains and mall developers at the ICSC MOCIAL (Mobile+Social+Local) Conference, an event featuring speakers, topics and innovations that are redefining the retail experience. Continue reading

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ICSC MOCIAL: Mobile+Social+Local Conference to Highlight “Wi-Fi @ Retail”

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Mobile devices like smartphones and tablets are now items most of us never leave home without, even on a trip to the mall. In fact, a recent study found that more than 50% of smartphone users research products while they’re in a store, a habit dubbed “showrooming” – just one new consumer connectivity trend that presents both opportunities and challenges for retailers. The International Council of Shopping Centers’ MOCIAL: Mobile+Social+Local Conference in Orlando, Florida will feature digital and marketing experts discussing the trends shaping the industry – including our own Dawn Callahan, Boingo vice president of consumer marketing. Dawn will be hosting a “MOCIAL Foundations Series” presentation entitled “Wi-Fi @ Retail: The Intersection of Bricks, Clicks and Mobile,” which will explore retail connectivity trends and new ways that Wi-Fi can help retailers defend against “showrooming,” better understand customer behavior, and drive customers that last 500 feet into the store, while increasing shopper satisfaction, loyalty and brand engagement. If you’ll be attending MOCIAL, make plans to attend Dawn’s presentation tomorrow, Friday, Sept. 7 at 9:45 a.m. ET to learn more. If you can’t make it to the event, never fear – we’ll have a full conference recap right here next week,