Category Archives: Retail

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It’s time to celebrate—Boingo style! We’ve been awarded our eighth Global Traveler award for “Best WiFi Service” and to celebrate we’re kicking off 8 Days of Giveaways to give our awesome fans the chance to win a VIP travel tech kit. This kit is loaded with all the tech essentials you need on the go—like earbuds, a phone charger, flash drive and of course free Boingo Wi-Fi for a year with access to more than a million hotspots around the globe. Join in on the celebration! To enter our 8 Days of Giveaways, head to Twitter and simply tweet @boingo what YOU are celebrating this year using the hashtag #BoingoCelebr8. Whether it’s a milestone birthday, a big client win, running your first marathon or something else, we want to hear your reason for raising a glass. Boingo’s 8 Days of Giveaways will run December 8-15, 2017. One winner will be announced each day.    

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Holiday shoppers put their mobile devices to work when shopping in-store over the Black Friday weekend, and utilized retail Wi-Fi networks to use native apps, price compare and scan QR codes to purchase items through retail websites. Wi-Fi usage on Boingo’s mall Wi-Fi networks was up more than 185% on Black Friday, and up over 80% throughout the holiday shopping weekend. Continue reading

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Braving Black Friday: Top Apps for Saving, Searching and Survival at Retail This Thanksgiving Weekend

Planning to get some shopping done this Thanksgiving weekend – or are you even planning to brave the crowds on Thanksgiving evening? Don’t hit the stores until you check out some of the most recommended shopping and survival apps this holiday. Continue reading

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Will Mobile Be on Retailers’ “Naughty” or “Nice” Lists This Holiday Shopping Season?

The holiday 2012 shopping season has arrived, and leading brick-and-mortar retailers are introducing new programs to combat “showrooming” and encourage in-store or retailer website purchases. Will mobile and online shopping be on retailers’ “naughty” or “nice” lists this season? Read on for the latest research, and new ways that retailers are embracing the mobile device-toting shopper this year. Continue reading

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Boingo Marketing Exec Presents at ICSC MOCIAL Conference

Boingo’s Dawn Callahan presented to an enthusiastic audience of marketers from leading shopping centers, retail chains and mall developers at the ICSC MOCIAL (Mobile+Social+Local) Conference, an event featuring speakers, topics and innovations that are redefining the retail experience. Continue reading

Recent Articles

ICSC MOCIAL: Mobile+Social+Local Conference to Highlight “Wi-Fi @ Retail”

Mobile devices like smartphones and tablets are now items most of us never leave home without, even on a trip to the mall. In fact, a recent study found that more than 50% of smartphone users research products while they’re in a store, a habit dubbed “showrooming” – just one new consumer connectivity trend that presents both opportunities and challenges for retailers. The International Council of Shopping Centers’ MOCIAL: Mobile+Social+Local Conference in Orlando, Florida will feature digital and marketing experts discussing the trends shaping the industry – including our own Dawn Callahan, Boingo vice president of consumer marketing. Dawn will be hosting a “MOCIAL Foundations Series” presentation entitled “Wi-Fi @ Retail: The Intersection of Bricks, Clicks and Mobile,” which will explore retail connectivity trends and new ways that Wi-Fi can help retailers defend against “showrooming,” better understand customer behavior, and drive customers that last 500 feet into the store, while increasing shopper satisfaction, loyalty and brand engagement. If you’ll be attending MOCIAL, make plans to attend Dawn’s presentation tomorrow, Friday, Sept. 7 at 9:45 a.m. ET to learn more. If you can’t make it to the event, never fear – we’ll have a full conference recap right here next week,