Category Archives: Retail

Featured Article


Austin Bergstrom-International Airport has always been a tech trailblazer. This year they became one of the first airports in the world to offer seamless, secure Wi-Fi through Boingo’s Passpoint Secure network. Read on for more details, and to check out our case study video! Continue reading

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The Death of Bricks-and-Mortar Retail: Reports Have Been Greatly Exaggerated


Despite some conjecture that bricks-and-mortar stores are in danger of becoming showrooms for online-only retailers like Amazon, reports of their death have been greatly exaggerated. Last year, 92% of consumer spending took place in physical stores, and the store is the preferred channel across all ages and household incomes. Continue reading

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Google + Starbucks is a Wi-Fi Win-Win


The announcement of Google Starbucks Wi-Fi is great news for consumers and coffee lovers – and exciting news for advertisers looking to share their brand messages with Starbucks customers via Boingo Media. Continue reading

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Shop (Smart) Til You Drop


In-store device usage is on the rise according to a recent Ipsos Public Affairs survey: 76% of smartphone and tablet owners use their gadgets for in-store shopping research. And for those in the 18-34 age group, the figure spikes to 89%. Continue reading

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Wi-Fi Advertising Innovator Presents at WBA Wi-Fi Global Congress


Boingo’s Wi-Fi ad expert Sebastian Tonkin shared an “insider’s look” at Wi-Fi sponsorship and advertising at the Wi-Fi Global Congress in London. Want to learn more about one of the hottest arenas in mobile advertising? Read on. Continue reading

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Recent Articles

Boingo Talks “Location, Location, Location” at CTIA 2013


Location and location-based services are some of the hottest topics in technology today. Join Boingo’s Dr. Derek Peterson at CTIA 2013 for an in-depth discussion of the implications and best practices in precision location at the “(Indoor) Location, Location, Location” panel on Tuesday, May 21 from 12:15-1:15 p.m. Continue reading

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Recent Articles

BOINGO’S ADVERTISING PLATFORM DELIVERS CREATIVE NEW WAYS FOR NETWORK OWNERS TO GENERATE REVENUE


Burgeoning demand for more Internet has inspired a variety of ad options that suit the needs of airports, hotels and coffee shops alike, helping to offset the costs of increasingly popular free-to-consumer Wi-Fi networks. Starbucks, known for their focus on the customer experience and their free-to-consumer Wi-Fi, recently named Boingo the exclusive advertising and sponsorship provider for their in-store Wi-Fi and Starbucks Digital Network for their 7,000 company-owned stores in the U.S. and Canada. Continue reading

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Infographic: Mobile at Retail


The lines between bricks and clicks are blurring as shoppers rely on smartphones to make informed buying decisions. Find out how mobile devices are changing the way we shop. Continue reading

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Boingo CEO Shares Insights with LA Executive Community at Inc. CEO Roundtable


Boingo president and CEO David Hagan shared Boingo’s journey from venture-backed start-up to publicly traded company at the Inc. Los Angeles “CEO Roundtable.” Read on to learn more about this “classic Inc. story.” Continue reading