Category Archives: Retail

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We athletes spend a lot of time wishing – maybe even hoping and praying – that there’s one “silver bullet” that offers the answer to better performance and health. How’s that working out for us? That being said, I believe I have an interesting take on this issue. I recently read a very informative book by Joe Friel called Fast After 50: How to Race Strong for the Rest of your Life. If you’re a young buck, don’t be so quick to roll your eyes. The title of this book could just as easily have been: How to Race Strong – for Everyone. It just so happens that what makes you a success when you’re a younger athlete is the same thing that will make you a success as you age. So where does this silver bullet business come in? Is there a single thing that could make the difference? Maybe. Friel contends that as we age, we tend to believe that our training should get gentler, so we back off and slow down. He counters (with plenty of proof points) that regardless of age, the body is able to handle intense training, and those who maintain a good, structured

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The Death of Bricks-and-Mortar Retail: Reports Have Been Greatly Exaggerated


Despite some conjecture that bricks-and-mortar stores are in danger of becoming showrooms for online-only retailers like Amazon, reports of their death have been greatly exaggerated. Last year, 92% of consumer spending took place in physical stores, and the store is the preferred channel across all ages and household incomes. Continue reading

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Google + Starbucks is a Wi-Fi Win-Win


The announcement of Google Starbucks Wi-Fi is great news for consumers and coffee lovers – and exciting news for advertisers looking to share their brand messages with Starbucks customers via Boingo Media. Continue reading

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Shop (Smart) Til You Drop


In-store device usage is on the rise according to a recent Ipsos Public Affairs survey: 76% of smartphone and tablet owners use their gadgets for in-store shopping research. And for those in the 18-34 age group, the figure spikes to 89%. Continue reading

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Wi-Fi Advertising Innovator Presents at WBA Wi-Fi Global Congress


Boingo’s Wi-Fi ad expert Sebastian Tonkin shared an “insider’s look” at Wi-Fi sponsorship and advertising at the Wi-Fi Global Congress in London. Want to learn more about one of the hottest arenas in mobile advertising? Read on. Continue reading

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Boingo Talks “Location, Location, Location” at CTIA 2013


Location and location-based services are some of the hottest topics in technology today. Join Boingo’s Dr. Derek Peterson at CTIA 2013 for an in-depth discussion of the implications and best practices in precision location at the “(Indoor) Location, Location, Location” panel on Tuesday, May 21 from 12:15-1:15 p.m. Continue reading

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BOINGO’S ADVERTISING PLATFORM DELIVERS CREATIVE NEW WAYS FOR NETWORK OWNERS TO GENERATE REVENUE


Burgeoning demand for more Internet has inspired a variety of ad options that suit the needs of airports, hotels and coffee shops alike, helping to offset the costs of increasingly popular free-to-consumer Wi-Fi networks. Starbucks, known for their focus on the customer experience and their free-to-consumer Wi-Fi, recently named Boingo the exclusive advertising and sponsorship provider for their in-store Wi-Fi and Starbucks Digital Network for their 7,000 company-owned stores in the U.S. and Canada. Continue reading

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Infographic: Mobile at Retail


The lines between bricks and clicks are blurring as shoppers rely on smartphones to make informed buying decisions. Find out how mobile devices are changing the way we shop. Continue reading

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Boingo CEO Shares Insights with LA Executive Community at Inc. CEO Roundtable


Boingo president and CEO David Hagan shared Boingo’s journey from venture-backed start-up to publicly traded company at the Inc. Los Angeles “CEO Roundtable.” Read on to learn more about this “classic Inc. story.” Continue reading