Category Archives: Advertising

Featured Article

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October is one of my favorite months with the Exceeding Expectations kids.  As you all know, our top priority for the kids is, and always will be, education. That said, every October we participate in two athletic events that I feel are significant in laying the groundwork necessary for them to be successful in the academic world and in their adult lives.  The first of these events is the Challenged Athletes Foundation (CAF) triathlon, aptly called “The Best Day in Triathlon.” Here’s a brief overview from their website:  “In 1994, three friends started a triathlon fundraiser to help one man regain his independence after a tragic accident left him a quadriplegic. From one came many, and Challenged Athletes Foundation (CAF) took root in the belief that sports and an active lifestyle are a pathway to more in life. Since that fundraiser 25 years ago, CAF has been committed to breaking the financial barrier that individuals with physical challenges face to participate in sports and live a healthy and active lifestyle.”  Participating alongside challenged athletes in a very tough race gives our kids an additional perspective on their own lives. The racers on the course with them face obstacles that they

Recent Articles

Come Together on World Wi-Fi Day

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World Wi-Fi Day is today, June 20th. For us, it’s a big deal. As you know, Wi-Fi is our thing! To celebrate, today we’re hooking up the public (literally and figuratively) with fast and free Wi-Fi sessions through the Boingo Media network at select airports, shopping malls, restaurants, coffee shops and other locations. But what is World Wi-Fi Day all about?

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Boingo is a Cynopsis Model D Award Finalist!

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We are stoked to find out that Boingo is a finalist in Cynopsis Media’s 3rd annual Model D Awards in the category of Digital Video Ad Platform – up against Adobe, Extreme Reach, TubeMogul and Videology. In a category that saw previous finalists such as FreeWheel, Crackle, BrightRoll, LiveRail, and Tremor Video…we’re in pretty amazing company! Continue reading

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The Key to Engagement: Giving Consumers a Choice in Advertising

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You may have heard that Hulu announced a “no commercials” plan to complement their current ad-supported service. Hulu’s Senior VP of Ad Sales and former IAB Board Chair Peter Naylor explained it best, “People who avoid ads at all costs were never going to do business with Hulu to begin with, so now we have an entry point to them.” Same with Boingo! Continue reading

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Boingo Media’s Secret Sauce Ingredient Revealed

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Recently ad tech company Brightroll produced their annual Agency Survey, to highlight current advertising trends. You know what’s awesome? Boingo Media, the world’s largest Wi-Fi advertising platform, is in lock-step with several of the survey’s key takeaways:

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“Visit Phoenix” Invites New Yorkers to Plan a Desert Escape This Winter

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“Visit Phoenix” has partnered with Boingo Media to sponsor Boingo Wi-Fi at select New York City subway stations throughout the month of December as part of their “This is Phoenix” digital media campaign. Read on to learn more. Continue reading

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The Advertising Shift: Less Traditional, More Mobile

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As consumers spend more time with digital media and mobile devices, the world’s leading brands including P&G are shifting their advertising budgets from traditional media such as print, to digital and mobile channels to reach consumers where they are: online and on the go. Continue reading

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Google + Starbucks is a Wi-Fi Win-Win

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The announcement of Google Starbucks Wi-Fi is great news for consumers and coffee lovers – and exciting news for advertisers looking to share their brand messages with Starbucks customers via Boingo Media. Continue reading

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TV Everywhere, Brought to You By Wi-Fi

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Streaming video is having a bit of a moment. But will the Wi-Fi networks that deliver binge-worthy TV shows and the hottest viral videos be able to keep up? Continue reading

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Wi-Fi Advertising Innovator Presents at WBA Wi-Fi Global Congress

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Boingo’s Wi-Fi ad expert Sebastian Tonkin shared an “insider’s look” at Wi-Fi sponsorship and advertising at the Wi-Fi Global Congress in London. Want to learn more about one of the hottest arenas in mobile advertising? Read on. Continue reading