Author Archives: Andrew MacArthur

About Andrew MacArthur

Andrew is Boingo Media’s marketing manager. When not admiring his spastic, one-eyed, roller derby she-cat Beazles, Andrew spends much of his free time training for fun runs, perfecting his guacamole recipe and pining for cupcakes.

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I finished my season three weeks ago, but that didn’t mean I had no more events on the calendar. In fact, my schedule was loaded with trips and events. First off was an Olympic race in Santa Barbara. Then we’d be off to Kona – not to race this year, but as spectators. We planned to hurry home from the Big Island in time to participate in the Challenged Athletes Foundation (CAF) event in San Diego, followed by the Tram Challenge in Palm Springs the week after. And the list of activities went on and on. But those plans came to a screeching halt in the blink of an eye. Remember that Olympic race in Santa Barbara? Well, that’s where the unraveling began with a bike collision one mile from T2. Fortunately, the other rider was unharmed. Me…. not so much. I’m sitting here today with four fractures in my pelvis, which means no weight-bearing for 4-6 weeks. If you are an athlete or live with one, you know that hearing this is like a death sentence. Now, this most certainly is an exaggeration, but in the first moments after hearing these words, that’s what it feels like. And, in

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Boingo is a Cynopsis Model D Award Finalist!


We are stoked to find out that Boingo is a finalist in Cynopsis Media’s 3rd annual Model D Awards in the category of Digital Video Ad Platform – up against Adobe, Extreme Reach, TubeMogul and Videology. In a category that saw previous finalists such as FreeWheel, Crackle, BrightRoll, LiveRail, and Tremor Video…we’re in pretty amazing company! Continue reading

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The Key to Engagement: Giving Consumers a Choice in Advertising


You may have heard that Hulu announced a “no commercials” plan to complement their current ad-supported service. Hulu’s Senior VP of Ad Sales and former IAB Board Chair Peter Naylor explained it best, “People who avoid ads at all costs were never going to do business with Hulu to begin with, so now we have an entry point to them.” Same with Boingo! Continue reading

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Boingo Media’s Secret Sauce Ingredient Revealed


Recently ad tech company Brightroll produced their annual Agency Survey, to highlight current advertising trends. You know what’s awesome? Boingo Media, the world’s largest Wi-Fi advertising platform, is in lock-step with several of the survey’s key takeaways: