Author Archives: Dawn

About Dawn

Dawn is one of the rarest breeds of Southern Californians — a native. She has nearly 20 years of experience marketing technology, which means she's a nerd at heart (and we say that in the most loving way possible). When not at her day job as CMO of Boingo, Dawn spends time in a never-ending quest for the perfect margarita. (Rocks/salt, natch.)

Featured Article

Recently ad tech company Brightroll produced their annual Agency Survey, to highlight current advertising trends. You know what’s awesome? Boingo Media, the world’s largest Wi-Fi advertising platform, is in lock-step with several of the survey’s key takeaways:

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1Q 2015 Earnings Call and Live Tweet Safe Harbor

In our remarks and tweets today, we will include statements that are considered forward-looking within the meanings of Securities Laws. In addition, management may make additional forward-looking statements in response to your questions. Forward-looking statements are based on management’s current knowledge and expectations as of today, May 7, 2015, and are subject to certain risks and uncertainties that may cause the actual results to differ materially from the forward-looking statements. A detailed discussion of such risks and uncertainties are contained in our most recent Form 10-K for the year ended December 31, 2014 filed with the SEC on March 16, 2015. The company undertakes no obligation to update any forward-looking statements. On this call, we will refer to non-GAAP measures that when used in combination with GAAP results, provide us with additional analytical tools to understand our operations. We have provided reconciliations of non-GAAP to GAAP measures in our earnings release.  

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Airport Eateries for Foodies

As someone who spends an inordinate amount of time in airports and on airplanes (not to mention a “foodie”), I loved reading “Airport Meals Worth Missing Your Flight For” in this month’s issue of Details magazine. Continue reading

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Google + Starbucks is a Wi-Fi Win-Win

The announcement of Google Starbucks Wi-Fi is great news for consumers and coffee lovers – and exciting news for advertisers looking to share their brand messages with Starbucks customers via Boingo Media. Continue reading

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Age, Determination, and the Olympics: An Interview With Resident Butt Kicker, Cherie Gruenfeld

This week, the world watched in wonder as 12-time Olympic medalist Dara Torres attempted to make her record sixth Olympic team at the jaw-dropping age of 45. While she just missed qualifying – finishing fourth with a time of 24.82 – her performance was nonetheless staggering. It got me thinking about our Resident Butt Kicker, Cherie Gruenfeld, who at the age of 68 continues to compete at the highest levels of Ironman competition. What, I wondered, is the secret to these athletes for whom age appears to be nothing more than a number? Here’s a snapshot of my conversation with Cherie. Continue reading

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Stuff Happens: Tips on Overcoming Setbacks

Turns out, boulders and shoulders don’t mix. Our resident butt-kicker and 10-time Ironman World Championships Age Group champion Cherie Gruenfeld found that out the hard way during a recent early-morning training ride. Head down in the aero position, cranking away at 6:30AM, she didn’t see the landscaping boulder that had fallen into the bike path.  Until she hit it. Let’s just say the boulder won. A broken clavicle and four broken ribs later, Cherie now finds herself in the position no athlete wants to be in: Evaluating their racing season and asking themselves, “What next?” As expected, Cherie has some great insight on what to do when things don’t exactly go your way. It’s a beautiful summer day. My next planned event, the 70.3 (Half Ironman) World Championships, is 6 weeks out. Today my training schedule calls for a 50-mile bike ride followed by an 8-mile run. But instead of “enjoying” that workout, I’m sitting here trying to adjust to my new future. As the old saying goes, “If you want to see God laugh, make a plan.” Two weeks ago, I crashed while doing a bike ride, breaking my collar bone and several ribs. Clearly the 70.3 Championships are

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Boingo Kit Triumphs In Hawaii (With A Little Help From Cherie)

I wish I could say I get tired of watching Cherie Gruenfeld smash her competition.  But I don’t.  And I love it all the more now that she races in a Boingo kit! I asked Cherie for an update about her last race; below is her summary.  My favorite line?  “I loved it.” “I recently returned from Kona on the big island of Hawaii where I competed in a race called Honu 70.3. This is a Half Ironman distance race (Swim 1.2 miles/ Bike 56 miles / Run 13.1 miles). If you’ve seen the Ironman World Championships on NBC, you’ve watched athletes struggling through the brutal Hawaiian conditions. These same elements played a major role in this day of racing regardless of the fact that the distance is just half the Ironman distance. The swim, in the beautiful blue Pacific, is fraught with currents and waves as the result of strong winds. The bike course is part of the fabled Ironman bike course so we enjoyed the same strong cross-winds while attemptine to stay upright on our bikes. And during the run we had to negotiate the ups and downs of the Mauna Lani golf course along with some road

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10 Years of Boingo: A Look Back At The Beginning

In the fall of 2000, an idea began to bloom in Sky Dayton’s mind.  A new technology was beginning to emerge – back then referred to as “802.11b” – that enabled people to access the Internet without wires.  As the founder of EarthLink, Sky quickly understood how this technology could transform the whole way in which we connected to the Internet.  If you weren’t attached to the web by a wire – you could get online virtually anywhere.   He imagined a world where people could connect on every type of device imaginable – laptops, cameras, cars and phones – in as many locations as possible. “It’s like trying to imagine all the things we’d use with electricity before electricity had been invented,” he said in a Wired magazine cover story about Boingo in October 2002.  During a snowboarding trip in Mammoth, CA, Sky sketched out the basic idea of how Boingo would work: develop software that makes it dead simple to get a user online, and partner with burgeoning Wi-Fi network operators to create an aggregated network of Wi-Fi hotspots worldwide. The company was incorporated in the spring of 2001 with the stealth name “Project Mammoth” and was eventually named “Boingo”

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Wild Woman Conquers Wildflower

Our resident butt-kicker has done it again. Cherie Gruenfeld placed first in her age group at the AVIA Wildflower Triathlon this past weekend, besting the 65-69 year-old age group for the Half-Ironman distance.  (She beat the 60-65 year-old women for good measure, too.) Known for a particularly hilly and grueling course – many participants wonder how it is possible for a course to have so much “up” and so little “down” — the AVIA Wildflower Triathlon is one of the largest triathlon events in the world, with 7,500 athletes and 30,000 spectators attending each year.  The event features a 1.2 mile swim in Lake San Antonio, a 56 mile bike ride that includes the notorious “Nasty Grade” — a nearly five mile grade which climbs 1,000 feet (300 m) from bottom to top of “Heart Rate Hill” — and finishes with a 13.1 mile run, more than half of which is done off-road on hiking trails.  It’s a tough, fiendishly difficult course that will test the mettle of any triathlete. Lucky for Cherie, she’s got mettle in spades.  And she’s got medal, too.  A first place medal, that is!  Join us in congratulating Cherie on yet another awesome victory. (P.S. Check out Cherie’s new

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Meet Boingo’s Official Butt-Kicker

A few years ago, I decided it would be really fun to do a triathlon. Looking back, I’m not sure what aspect I thought would be fun – the freezing cold ocean swims I spent hoping I wouldn’t be eaten by a shark? The minor fortune I spent on equipment? The small death of embarrassment I endured each time I wiggled into to my Spandex training outfit? Hard to say. But I do know one thing that made my journey from novice to triathlete fun was that I got myself a darn good coach – Cherie Gruenfeld. Cherie Gruenfeld is one of the most decorated Master’s triathletes in the world today. She’s competed in twenty-three Ironman races, including the Ironman World Championships in Hawaii 17 times. Now, for the uninitiated, an Ironman triathlon is a study in insanity. It begins with a 2.4 mile swim, continues with a 112 mile bike ride, and concludes with a marathon. (Yes. All on the same day.) Cherie is a master at this particular form of crazy. She’s won the world title in her age group ten times and currently holds the world record for Women 65-69. She is the first female over 55

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All You Can Jet

Perhaps you’ve heard that the good folks at JetBlue are offering an All-You-Can-Jet-Pass for just $599. Yep, take JetBlue anywhere you like, as often as you want, from September 8 to October 8, 2009. Pretty cool! Our good friend Mike, the founder of HazelMail, bought a pass this morning and is going to use it for a HazelMail inspired postcard-sending/blogging/YouTube travel adventure. We love the idea so we’ll keep you posted on Mike’s travels here. What would you use an All-You-Can-Jet-Pass for?