This guest post is authored by Scott Phillips, Boingo’s Vice President of Airports.
Airports are prioritizing improving the passenger experience, and there’s a specific trend that is prompting airports to re-evaluate communication strategies and initiatives with passengers.
Travelers are turning to airports as a core source of mobile travel information. A survey of more than 2,000 passengers revealed that 93% of travelers want airports to push them alerts with important day-of-travel data. Source: FlightView Connected Airports Report.
Here are the types of information they’re seeking:
At Boingo, we continue to see evidence that travelers are growing increasingly dependent on their mobile devices, which is driving their data-hungry appetites. Fortunately, Boingo’s S.M.A.R.T. NetworksTM, our most significant advancement in airport Wi-Fi to date, are designed to anticipate future increases in data demand and feature location-aware capabilities to help elevate the passenger experience and improve operational efficiencies with actionable business intelligence derived from historic and predictive analytics.