Travelers Turn to Airports for Mobile Travel information


Scott Phillips

Scott Phillips

This guest post is authored by Scott Phillips, Boingo’s Vice President of Airports.

Airports are prioritizing improving the passenger experience, and there’s a specific trend that is prompting airports to re-evaluate communication strategies and initiatives with passengers.

Travelers are turning to airports as a core source of mobile travel information. A survey of more than 2,000 passengers revealed that 93% of travelers want airports to push them alerts with important day-of-travel data. Source: FlightView Connected Airports Report.

Here are the types of information they’re seeking:Travelers Want Information from Airports
At Boingo, we continue to see evidence that travelers are growing increasingly dependent on their mobile devices, which is driving their data-hungry appetites. Fortunately, Boingo’s S.M.A.R.T. NetworksTM, our most significant advancement in airport Wi-Fi to date, are designed to anticipate future increases in data demand and feature location-aware capabilities to help elevate the passenger experience and improve operational efficiencies with actionable business intelligence derived from historic and predictive analytics.

About Melody Demel

Melody is Senior Manager, PR for Boingo Wireless, where she is responsible for media relations, brand building and thought leadership initiatives. Melody is a die-hard Nebraska Cornhuskers fan and retired NCAA DI college field hockey player.
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