North American airports today are a tech trendspotting hotspot. If you sit in one place long enough, you’ll see crowds of travelers checking their smartphones and tablets, and you may even spot an early adopter sporting Google Glass or showing off their new candy-colored iPhone. In fact, you’d probably be hard pressed to find a traveler without a mobile device on hand.
With more mobile devices than people on the planet, more than half of American adults owning a smartphone and more than a third owning a tablet, a new segment of travelers is growing rapidly: the “Digital Elite” traveler. According to a study by MMGY Global, these travelers carry at least two mobile devices (a smartphone and tablet), are significantly more likely to take leisure and last-minute trips, and are looking for more sophisticated content, like interactive maps and mobile coupons as part of their travel experience.
This “Digital Elite” traveler segment has grown 600% in the last two years, and they – along with their single device-toting fellow passengers – are filling airport terminals and consuming airport wireless network bandwidth at a rapid clip.
How will airports meet the evolving needs of today’s mobile-first traveler? And how will airport networks need to be optimized to meet consumer data demand and support next generation mobile customer services?
Airports Council International (ACI-NA) invited Boingo President Nick Hulse and Boingo VP of airport business development Zack Sterngold to their Annual Conference – their biggest event of the year – to provide expert insights on these pressing industry issues.
Zack Sterngold will kick off the conference with a look at the future of venue analytics, location based services and advertising in airports as part of the ACI Business Information Technology pre-conference seminar’s “Location Based Services” panel on Sunday, Sept. 22.
Boingo President Nick Hulse will introduce conference attendees to “The Ever Connected Passenger” in a panel of the same name on Tuesday, Sept. 24. Nick will present proprietary research and in-depth insights on passenger connectivity trends, and the service opportunity and wireless network challenges that the exponential increase in mobile device usage create for airports.
If you are attending the ACI-NA Annual Conference in San Jose, be sure to mark your calendars for these future-focused sessions:
Sunday, Sept. 22 – 1-2:15 p.m.
“Location Based Services”
Featured Panelist: Zachary Sterngold, Boingo Wireless VP of Airport Business Development
ACI-NA Business Information Technology Pre-Conference Seminar at San Jose Convention Center
Tuesday, Sept. 24 – 1:45-3 p.m.
“The Ever Connected Passenger”
Featured Panelist: Nick Hulse, Boingo Wireless President
ACI-NA Annual Conference at the San Jose Convention Center, Grand Ballroom 220B
Be sure to check back for a recap of the Boingo presentations at the ACI-NA Conference, and stay tuned for a deeper exploration of Boingo’s “The State of Airport Wireless” report – coming soon!