Whitney Reigns 2012 Google Zeitgeist

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Despite YouTube sensation PSY’s achievement of reaching the pinnacle of the #1 most watched video in YouTube history—with “Gangnam Style” dethroning Justin Beiber’s “Baby”—Googlers around the world indicated that they will always love the late singer Whitney Houston according to Zeitgeist 2012, Google’s annual list of the most popular and hottest trending search terms.

Rather than calculating the most searched-for terms, Google compiles its year-end lists by studying an aggregation of over one trillion searches [that’s 12 zeros!] and “trending” queries, which are searches that had the highest amount of traffic over a sustained period in 2012 as compared to 2011.

So without further ado [drumroll please], here’s the list of the world’s trending searches for 2012.

Photo credit: Google Zeitgeist

  1. Whitney Houston [RIP Whitney]
  2. Gangnam Style [move over Macarena, the horse dance has made history]
  3. Hurricane Sandy [you can support relief efforts by making a donation to the Red Cross]
  4. iPad 3 [no 2012 list would be complete without an Apple device, right?]
  5. Diablo 3 [Blizzard Entertainment set a new record for the fastest-selling PC game, selling more than 3.5 million copies in the first 24 hours of its release]
  6. Kate Middleton [don’t hold your breath waiting to see the Duchess of Cambridge dance Gangnam Style]
  7. Olympics 2012 [Olympic gymnast McKayla Maroney may not have been impressed with her silver medal in women’s vault, but the volume of mobile tweets during certain events was so remarkable that mobile consumption created network congestion problems for broadcasters according to news sources]
  8. Amanda Todd [the heartbreaking tragedy made headlines around the world and helped raise awareness about cyberbullying]
  9. Michael Clark Duncan [the gentle giant was best known for his role in The Green Mile]
  10. BBB12 [Brazil’s version of “Big Brother” ranked higher than “Here Comes Honey Boo Boo,” “The Voice” and “American Idol”]

Did any of the terms that made this list surprise you? Think there were some egregious omissions? Be sure to check out all the lists that Google compiled on the 2012 Zeitgeist website.

About Melody Demel

Melody is Senior Manager, PR for Boingo Wireless, where she is responsible for media relations, brand building and thought leadership initiatives. Melody is a die-hard Nebraska Cornhuskers fan and retired NCAA DI college field hockey player.
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