The Wireless Broadband Alliance is hosting its Wi-Fi Global Congress next week in San Francisco (11/5-8), and we’ll be sending our own contingent up to represent. Not only because we’re on the short list for two industry awards (see more below), but also because as the largest carrier-grade Wi-Fi industry event in the world, it’s an essential forum to establish and maintain the global Wi-Fi relationships that have made Boingo what it is. It’s also important as it relates to developing the ongoing industry standards and best practices that continue to evolve in the process of delivering the best Wi-Fi services possible to end users.
In addition to several days spent exploring new trends in the industry and realigning objectives as demand for Wi-Fi continues to grow, the event hosts the annual Wi-Fi Industry Awards. This year, Boingo has been shortlisted as a finalist for 2 of the 5 award categories [#humblebrag].
For “Best Next Generation Hotspot Initiative,” Boingo is being considered due to its efforts to remove commercial barriers to NGH Wi-Fi offload. The extensive hardware and network specifications developed over the last two years are essential to enabling offload, but ensuring that offload gains traction within a technically-enabled infrastructure will depend on roaming relationships that include terms favorable to seamless offload.
In the “Best New Ventures or Business Plan” category, Cloud Nine Media – which Boingo acquired in August – is being considered because of its highly successful approach to delivering high-value sponsorships to more than 4,000 Wi-Fi hotspots, enabling the venue to offer its customers free Wi-Fi while maximizing revenue opportunities in parallel. The Cloud Nine media platform has been the engine behind recent sponsored Boingo Wi-Fi campaigns by Microsoft Windows 8, Google Play and other major brands.
We think the WBA is so important to the industry that our senior vice president of corporate and business development, Luis Serrano, has been on the board of directors for the last three years, helping to shape and grow industry approaches to Wi-Fi service delivery. Our chief scientist, Niels Jonker, has also contributed countless hours of his time as the technical standards for the WBA’s Next Generation Hotspot initiative were mapped out alongside the Wi-Fi Alliance’s and GSM Association’s parallel projects. Many other members of the Boingo team have helped contribute to various working groups, whitepapers and technical documentation, with the privilege of collaborating with the world’s leading Wi-Fi operators in the process.
It’s a tremendous event for anyone with a stake in the Wi-Fi industry. If you’r interested in attending with us, there’s still time. Just register and you’ll be all set.