Apple Unveils iPhone 5: What Will It Mean for User Data Consumption?


As expected, Apple unveiled the new iPhone 5 yesterday, along with refreshed iPods and an iTunes makeover.

The new iPhone is thinner and faster, and promises a longer battery life than its predecessor. Just a few of the new features include:

  • Updated design: The new screen measures 4 inches diagonally, is the thinnest iPhone yet (18% thinner than existing models), and features Apple’s “retina” display.
  • Faster processing: iPhone 5 has the new A6 chip, which is said to offer twice the graphics speed of the existing processor.
  • Faster browsing: The new model supports LTE, the latest high-speed cellular technology, as well as two high-speed varieties of HSPA+, as well as Wi-Fi.
  • Longer battery life: iPhone 5 will have increased battery life, allowing for 10 hours of Wi-Fi browsing or video viewing.
  • Enhanced camera: Dynamic low-light mode, and faster capture via the A6 processor are among the camera updates, along with the new Panorama feature to capture sweeping shots.

An enhanced iPod nano will feature a 2.5 inch multi-touch display (Apple demo’d how it can play widescreen video), while the iPod Touch will feature the same retina display screen as the iPhone 5, and also shoots video in 1080 HD.

Faster processing, a more vibrant display, and a longer battery life all point to one thing: increased video consumption and gaming on-the-go. While users now have the ability to never miss a playoff game or viral video, they may run the risk of burning through their allotted data plans more quickly than ever before.

When the iPad with LTE launched earlier this year, The Wall Street Journal found that one user exceeded his 2GB data plan in just two hours of watching March Madness basketball. Earlier this week, the publication also posited that the new, faster and longer-lasting iPhone would drive even greater data demand among users, and had the potential to become a “cash cow” for the carriers.

To avoid “faster processing” of their paychecks, the millions of new iPhone 5 owners will need to take care to monitor their data usage closely and look to use Wi-Fi whenever possible (our new Wi-Finder app for iOS can help with both of these tasks).

Are you one of the millions of people who will be lining up for an iPhone 5 come Sept. 21? What’s the new feature you’re most excited about? 

About Melody Demel

Melody is Senior Manager, PR for Boingo Wireless, where she is responsible for media relations, brand building and thought leadership initiatives. Melody is a die-hard Nebraska Cornhuskers fan and retired NCAA DI college field hockey player.
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