ICSC Florida Conference to Explore the Intersection of “Bricks” and “Clicks” at Retail


With more than half of the U.S. population toting a smartphone these days and tablets growing in popularity, mobile devices are more integrated than ever in traditional offline activities, like shopping at a favorite local mall.

While Deloitte Consulting LLP found that smartphones influence only 5.1% of annual retail sales today, mobile influence is set to quadruple in the next four years. This coming seismic shift in the way mall-goers shop presents new opportunities for shopping center owners to engage customers in a new marketplace where the lines between “bricks” and “clicks” are blurring.

The International Council of Shopping Centers will be exploring this brave new shopping world at their Florida Conference this Monday, Aug. 20 in their panel “Digital Media on the Move and Its Impact on B2C & B2B.” Our own marketing guru George Metalsky will present the latest data on mobile at retail today, discuss the ways retailers are currently reaching their customers through mobile, and offer a look into the future of mobile engagement in shopping centers.

 

If you’re attending the ICSC Florida Conference, be sure to check out George’s panel at 2 p.m. In addition to the latest industry insights, the panel will feature a mean round of “Mobile Jeopardy” and Boingo prize pack giveaways.

Not going to the ICSC Florida Conference? We’ve got you covered. We’ll conduct our own “Mobile Jeopardy” quiz via Twitter and Facebook – extra points for those who use the official conference hashtag #FLConf. We’ll also have a conference recap early next week, so stay tuned!

About Katie

Katie is a corporate communications manager for Boingo Wireless. When Katie is not talking Wi-Fi with media, you’re likely to find her doing her best imitation of a culture vulture at concerts, comedy shows, movies and museums. She’s a pop culture factoid collector, a proud USC Trojan, and enjoys indoor sports like board games and air hockey.
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