Boingo Kit Triumphs In Hawaii (With A Little Help From Cherie)


I wish I could say I get tired of watching Cherie Gruenfeld smash her competition.  But I don’t.  And I love it all the more now that she races in a Boingo kit!

I asked Cherie for an update about her last race; below is her summary.  My favorite line?  “I loved it.”

“I recently returned from Kona on the big island of Hawaii where I competed in a race called Honu 70.3.

This is a Half Ironman distance race (Swim 1.2 miles/ Bike 56 miles / Run 13.1 miles).

If you’ve seen the Ironman World Championships on NBC, you’ve watched athletes struggling through the brutal Hawaiian conditions. These same elements played a major role in this day of racing regardless of the fact that the distance is just half the Ironman distance.

The swim, in the beautiful blue Pacific, is fraught with currents and waves as the result of strong winds. The bike course is part of the fabled Ironman bike course so we enjoyed the same strong cross-winds while attemptine to stay upright on our bikes. And during the run we had to negotiate the ups and downs of the Mauna Lani golf course along with some road running with heat radiating off the searing asphalt, little shade and energy zapping humidity.

I loved it!!

The Critical Success Factors (CSF) in this sort of endeavor are not unlike those in any successful business operation:

  • Commitment to the goal
  • Hard work
  • Belief that you’re capable of rising to the task
  • Persistence in the face of setbacks
  • Creativity (If it’s not working, find another way)
  • A certain fearlessness
  • Smarts
  • Attention to detail
  • Fierce determination
  • Willingness to prioritize and sacrifice
  • Not taking yourself too seriously
  • Ability to adjust when you find a better idea (Even if it wasn’t your idea)
  • Humility

And here’s a very important CSF: Being able to relax when it’s over and enjoy the accomplishment.”

For those playing at home, please note Cherie finished first in her age group, set a new course record, and won a slot to the Half Ironman (70.3) World Championships in Las Vegas in September.  We could not be prouder of her.  I love it!

About Dawn

Dawn is one of the rarest breeds of Southern Californians — a native. She has nearly 20 years of experience marketing technology, which means she's a nerd at heart (and we say that in the most loving way possible). When not at her day job as CMO of Boingo, Dawn spends time in a never-ending quest for the perfect margarita. (Rocks/salt, natch.)
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