Smartphones Bringing Wi-Fi Back…


…not that Wi-Fi ever went away. But as Om Malick articulates in his article, the smartphone era is upon us and it is making us hungrier than ever for bandwidth. And 3G just ain’t cutting it:

“[Wi-Fi] usage has grown as major 3G networks have choked under heavy mobile Internet use. There is no stopping smartphone sales, according to data collected by Infonetics Research, a market research company…With the growing availability of Google Android-based handsets, 2009 will prove to be a banner year for smartphones.

In my opinion, the presence of PC-quality browsers, such as Safari, on smartphones and webkit-based browsers, as well as the growing popularity of social-networking services such as Twitter and Facebook as communication tools, have boosted the demand for wireless data. These tools demand data connectivity, and people want to check them while on the go. This spurt in usage has left the carriers that long saw themselves as Wi-Fi’s enemy coming around and embracing the insurgent technology.

AT&T’s $275 million acquisition of Wayport and the recent agreement between Verizon and Santa Monica, Calif., Wi-Fi aggregator Boingo Wireless are signs that despite the availability of faster 3G networks, the low-cost economics of the Wi-Fi ecosystem are alive and kicking.”

Read the rest of Om Malick’s article here.

About Melody Demel

Melody is Senior Manager, PR for Boingo Wireless, where she is responsible for media relations, brand building and thought leadership initiatives. Melody is a die-hard Nebraska Cornhuskers fan and retired NCAA DI college field hockey player.
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