iPhone Users Can’t Get Enough of Wi-Fi


Ad network JiWire just published a great report on Wi-Fi usage trends that are quite similar to the data Boingo published back in June. The meat of the data, as summarized by Christina Warren of Mashable:

“In the first half of 2009, JiWire saw mobile device ad-request usage while on a WiFi network increase 79%. WiFi-capable smartphones and net-connected devices are a hot trend, so this isn’t surprising, but check this out: in North America, 97.8% of all Wi-Fi device ad requests were from either an iPhone or an iPod Touch.

Even more interesting, these numbers completely align with a study that Boingo published in June. In Boingo’s study, which evaluated mobile device usage at WiFi networks in airports, the iPhone and the iPod touch accounted for 93.9% of all associated devices.

Two studies with from two different companies are showing essentially the same results: iPhone and iPod touch users really take advantage of public WiFi.”

About Melody Demel

Melody is Senior Manager, PR for Boingo Wireless, where she is responsible for media relations, brand building and thought leadership initiatives. Melody is a die-hard Nebraska Cornhuskers fan and retired NCAA DI college field hockey player.
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